{"id":3038,"date":"2013-04-04T08:35:18","date_gmt":"2013-04-04T07:35:18","guid":{"rendered":"http:\/\/www.phototechnique.com\/?p=3038"},"modified":"2014-11-28T14:26:56","modified_gmt":"2014-11-28T14:26:56","slug":"annabel-williams-profile","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/technique\/portrait_photography\/annabel-williams-profile\/","title":{"rendered":"Interview with Portrait Photographer Annabel Williams"},"content":{"rendered":"

\u00a0<\/strong><\/p>\n\"Anabel<\/a>\n

If one person can be credited with dragging commercial portraiture away from the purgatory of canvas backgrounds and gold-rimmed brown slip folders, it\u2019s Annabel Williams. Now one of the UK\u2019s most successful social photographers, the contemporary style she pioneered has now become almost mainstream, vindicating her years of battling against the staid conventions of the photographic establishment.<\/p>\n

\"Anabel<\/a>Her style is often called \u2018lifestyle\u2019 portraiture, which is a term she\u2019s happy to be associated with, though she also describes it as \u2018fashion photography for ordinary people\u2019.<\/p>\n

\u2018When I started out, there were only two ways women could be photographed,\u2019 Annabel recalls. \u2018You either looked like your mother, with a string of pearls round your neck, or you took your clothes off.\u2019 Realising instinctively that women wanted to look glamorous and beautiful, like the models they admired in the glossy magazines, Annabel co-founded Cover Girl in the 1980s with her make-up artist sister, and it became a runaway success.<\/p>\n

\u2018In effect, we invented makeover photography,\u2019 she adds, \u2018and of course since then it\u2019s been widely copied.\u2019 The style, however, has evolved. \u2018Back in the Eighties it was about big hair, make-up and big shoulder pads because that was the look then. Now the look is more natural, but just as much work goes into styling.\u2019<\/p>\n

\"Anabel<\/a>Annabel\u2019s service is a million miles from the half-hour session down at the local studio. It\u2019s a totally bespoke service, which starts way before the event with a detailed consultation and includes a full-day shoot at the client\u2019s home (which often extends to favourite haunts and walks in the area) and even covers shooting a tailor-made portrait for a specific space in the client\u2019s home, with clothes and backgrounds chosen to complement the d\u00e9cor. \u2018I\u2019m not just there to take their portrait,\u2019 she insists. \u2018I\u2019m there to take the best portraits they\u2019ve ever had.\u2019<\/p>\n

This approach obviously caters to the top end of the market, and Annabel travels far and wide from her Cumbrian base \u2013 Annabel was even flown over to Geneva to photograph one family, whose wedding she had done years before.<\/p>\n\"Anabel<\/a>\n

Despite owning a large, well-equipped studio in the Lake District, Annabel now shoots mainly on location, usually outdoors.<\/p>\n

\u2018I used to prefer the studio because that was my comfort zone,\u2019 she confesses. \u2018I had the lights set up as I wanted, and was in control. Then I learned to work with natural light and now that\u2019s all I use.\u2019<\/p>\n

\"Anabel<\/a>When Annabel arrives for a shoot, one of the first things she does is take a look around to find three or four different locations to do the shoot. \u2018I look for where the light is good \u2013 nice and soft \u2013 and where there is an interesting background. Not necessarily picturesque; even a rusty tin shed can make a great background.\u2019<\/p>\n

Annabel\u2019s service includes a hair and make-up artist, and, while they\u2019re making the client look beautiful, Annabel also goes through their wardrobes to pick out suitable outfits which will complement the settings she has chosen.<\/p>\n

For the pictures themselves Annabel has long been an advocate of handheld 35mm SLRs, even when the norm was tripod-mounted medium format cameras. \u2018How can you strike up a rapport with the subject when you\u2019re looking down at an image on a screen which is back to front?\u2019 she argues. \u2018When I started out I was told to use a tripod but the pictures were just too static. There was no spontaneity.\u2019<\/p>\n

\"Canon<\/a>Annabel has been using the Canon EOS system for many years but only in the past couple has she gone digital. \u2018I tried it before but the quality just wasn\u2019t there for me, especially with the highlights, which used to blow easily. I suppose I was waiting for the cameras to become good enough for my needs.\u2019<\/p>\n

That moment came with the introduction of the EOS 1DS MkII and she now uses this camera exclusively, usually coupled with Canon\u2019s 70-200mm f\/2.8.\u00a0 \u2018Although I have other lenses most of my portraits are done on this lens, because it\u2019s less obtrusive and intimidating for the subject when I\u2019m not right on top of them.\u2019\u00a0 It also helps that telephoto lenses have a flattering foreshortening effect on the perspective, too, with a pleasantly shallow depth of field.<\/p>\n

\"Canon<\/a>Annabel likes to shoot at f\/5.6 as she finds it gives the best results, and she takes a selective meter reading off the subject\u2019s face to ensure a correct exposure. To ensure a fast enough shutter speed to avoid camera shake she sets the camera to ISO 400 as a default \u2013 though she will go up to ISO 800 if necessary. \u2018There\u2019s little noise at 400 and it\u2019s still acceptable at 800,\u2019 she says.<\/p>\n

If there\u2019s one word to describe Annabel\u2019s style it would be informal. There\u2019s none of the painstaking and pedantic posing that some photographers insist upon.<\/p>\n

\u2018Actually I don\u2019t pose people, I compose them,\u2019 she insists. \u2018There\u2019s a difference. People need to feel comfortable in their space. If you pose them they become self conscious and look uncomfortable. I just ask them to sit down or lean against something. The position they take of their own accord will invariably be the one that produces the most natural pictures. I\u2019ll just tidy up the edges here and there if need be.\u2019<\/p>\n

\"Anabel<\/a>From here on it\u2019s all about rapport, and making the session fun. \u2018I want the day to be an unforgettable experience. I want my pictures to be about living life and enjoying it. Too many photographers are focused more on the equipment than the subject, and aren\u2019t tuned in to their emotions. They don\u2019t understand that it\u2019s how a woman feels in a dress, not how she looks in it, that\u2019s important.\u2019<\/p>\n

It seems that Annabel\u2019s gender has been a big advantage to her in her career, because men, on the whole, are perhaps less well equipped to sense such things. \u2018Actually some men are very in touch with their emotional side,\u2019 she counters, \u2018but too many are not, which is a handicap in this business. You have to be able to connect with people. Portrait photography is 90% psychology and 10% technology.\u2019<\/p>\n

One group of people that Annabel connects especially well with is children. Having worked with children in her previous career she instinctively knows how to get them onside. \u2018The way you behave in the first five minutes determines their behaviour for the rest of the day. If they come in clinging to mum I can see they\u2019re shy so I ignore them. Sooner or later their curiosity gets the better of them and they come round.\u2019 Rather than just having them sit and look at the camera Annabel often gives children an activity to do, whether it\u2019s sitting on a bike or picking up and throwing leaves at the camera. This makes the session more fun and produces more natural pictures.<\/p>\n

\"Anabel-Williams-Child-portriat\"<\/a>Whatever the age of the subject Annabel typically takes around 200 pictures during a shoot. She never uses flash, but has learned to find the best light just by her positioning of the subject. \u2018Flash is a cop-out,\u2019 contends Annabel. \u2018You may get more light but it will look horrible and the client probably won\u2019t buy the picture, because flash just isn\u2019t flattering.\u2019<\/p>\n

Back at her studio the next big job is the post production. \u2018People say that digital saves money but that\u2019s a myth, at least in my field,\u2019 argues Annabel. \u2018What you save on film you spend on time at the PC. I actually pay someone else to do that because otherwise I\u2019d never be out shooting or getting new business, and that\u2019s a mistake many photographers make,\u2019 she says.\"Anabel<\/a><\/p>\n

She should know because Annabel also has a busy second career as a teacher and trainer. Her company Contemporary Training runs courses and seminars for pro\u2019s and anyone with an interest in photographing people. Among the topics that delegates do not learn are how to pose subjects as though they\u2019re still lifes, how to blind them with flash, and how to ignore them while you fiddle about with your camera.\u00a0 WDC<\/p>\n

Annabel Williams Top Tips<\/strong>\"Anabel-Williams-Top-Tips\"<\/a><\/h2>\n

\u2022Striking a rapport with the subject is essential. Be friendly, have fun.
\n\u2022Don\u2019t be intimidated by your gear. Learn it so it\u2019s second nature, so you can concentrate on the subject.
\n\u2022Use natural light. If you learn to see and use it well you\u2019ll get much more natural results.
\n\u2022Don\u2019t \u2018pose\u2019 your subject. Go for natural poses and genuine expressions.
\n\u2022Use a longer lens and stand further back. Getting right up close can be intimidating.<\/p>\n

Annabel Willians on Weddings<\/strong><\/h2>\n

\"Anabel-Williams-Weddings\"<\/a>Annabel\u2019s photography career began when she was asked to shoot a wedding when she was 25. She tries to capture the spirit and joy of the event, rather than going for static posed shots. But she rejects the trendy \u2018reportage\u2019 style. \u2018You still have to manage the shoot,\u2019 she insists,\u2019 because if you just shoot candids the chances of getting shots with everyone looking good are almost zero. You have to direct things, but show the joy and emotion of the event.\u2019 Perhaps \u2018contrived spontaneity\u2019 is a better term for it.<\/p>\n

Annabel Williams Top Gear<\/strong><\/h2>\n

Annabel uses a Canon EOS 1DS MkII, usually with a 70-200mm f\/.2.8, but sometimes a 28-80mm f\/2.8. She doesn\u2019t use flash, tripods, reflectors or any other accessories, but does take a hair and make-up artist
\nto make sure her subjects look their best.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 If one person can be credited with dragging commercial portraiture away from the purgatory of canvas backgrounds and gold-rimmed brown slip folders, it\u2019s Annabel Williams. Now one of the UK\u2019s most successful social photographers, the contemporary style she pioneered has now become almost mainstream, vindicating her years of battling against the staid conventions of […]<\/p>\n","protected":false},"author":323,"featured_media":3056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[374,211],"tags":[],"product-category":[],"class_list":["post-3038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","category-portrait_photography"],"yoast_head":"\nInterview with Portrait Photographer Annabel Williams<\/title>\n<meta name=\"description\" content=\"Social photography\u2019s former rebel Annabel Williams now teaches other photographers how to reject the advice she was given when she was starting out, Nigel Atherton discovers.\" \/>\n<meta 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She is formerly editor of Advnture.com and deputy editor of Mountain Biking UK magazine and jumps at the chance to swim somewhere slightly muddy and remote, no matter how cold the water.","sameAs":["https:\/\/www.instagram.com\/iswim.likeagirl\/"],"url":"https:\/\/other.kelsey.host\/amateurphotographer\/author\/roseewoodland\/"}]}},"acf":[],"jetpack_featured_media_url":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2012\/12\/Anabel-Williams-Weddings.jpg","jetpack_sharing_enabled":true,"publishpress_future_action":{"enabled":false,"date":"2026-05-02 06:16:03","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/posts\/3038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/users\/323"}],"replies":[{"embeddable":true,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/comments?post=3038"}],"version-history":[{"count":16,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/posts\/3038\/revisions"}],"predecessor-version":[{"id":40345,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/posts\/3038\/revisions\/40345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/media\/3056"}],"wp:attachment":[{"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/media?parent=3038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/categories?post=3038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/tags?post=3038"},{"taxonomy":"product-category","embeddable":true,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/product-category?post=3038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}