{"id":46232,"date":"2015-03-18T15:31:06","date_gmt":"2015-03-18T15:31:06","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/?p=46232"},"modified":"2021-09-23T11:09:00","modified_gmt":"2021-09-23T10:09:00","slug":"clock-tower-cameras","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/articles\/clock-tower-cameras\/","title":{"rendered":"How Brighton’s oldest camera shop is still surviving and thriving"},"content":{"rendered":"

The Story of Clock Tower Cameras<\/h2>\n\t\t
\n\t\t\t\"CTC-(12)\"<\/a>\t\t\t

The shelves of Brighton’s Clock Tower Cameras, stocked with vintage film SLRs and second-hand digital cameras. All images by Nigel Atherton<\/p>\n\t\t<\/div>\n\t\t\n

When Brian Imbery and Eddy Iwanczuk left the Brighton branch of City Camera Exchange in 1995 to set up their own camera shop, the town was already well served with photo retailers \u2013 besides CCE there was a Jessops, a Tecno and a couple of other independents.<\/p>\n

Fast-forward 20 years and their tiny corner shop in the Bohemian North Laine district is the last one standing, and seems to be thriving, with local celebrities Zo\u00eb Ball, Fatboy Slim and comedian Mark Williams among their loyal customers. Yet if you popped in tomorrow to buy one of the latest digital SLRs, you\u2019d be out of luck \u2013 Clock Tower doesn\u2019t sell them. So what\u2019s the secret of their success?<\/p>\n

\u2018Well, a degree of luck,\u2019 laughs co-owner Paul Wrede. \u2018But also we\u2019ve been cautious, stuck to our core values and grown organically, through word of mouth. We haven\u2019t over-extended. When digital first came in, a lot of shops invested hugely in the new technology and got their fingers burned.\u2019<\/p>\n

Clock Tower is the antithesis of the self-conscious minimalism of, say, an Apple store. Occupying the corner of a residential street of small terraced houses, it\u2019s an Aladdin\u2019s cave, with barely a square inch of wall or shelf space unoccupied. Its two windows are packed to capacity: one with accessories, the other with second-hand cameras and lenses, most of them from the pre-digital era.<\/p>\n

Paul joined Brian and Eddy shortly after, when Jessops bought out City Camera Exchange. \u2018When Jessops took over it wasn\u2019t the same,\u2019 reflects Paul. \u2018CCE was a very good company, with a family atmosphere. You felt part of a team, you felt valued as an employee. But that soon changed \u2013 with Jessops at that time it was nothing to do with customer focus anymore, it was all about targets. The figures were all that mattered.\u2019<\/p>\n\n

The Place is the Thing<\/h2>\n\t\t
\n\t\t\t\"CTC-(6)\"<\/a>\t\t\t

The current Clock Tower premises, on a corner in Brighton’s North Laine<\/p>\n\t\t<\/div>\n\t\t\n

It took a good three or four years to establish the business, during which time Brian left when he became a dad and needed a more reliable income, and they had to move from their original high-street premises after the council sold it to developers.<\/p>\n

\u2018We weren\u2019t sure about this location at first,\u2019 continues Paul. \u2018It\u2019s a bit tucked away but we underestimated the value of being on a corner. You get noticed. In a row of shops people walk past, but being on a corner it catches your eye. And not being on the high street has been such a benefit as people see you as a bit of a specialist.\u2019<\/p>\n

Clock Tower may be slightly off the beaten track but the shop is just yards away from Queens Road, the main thoroughfare that connects Brighton Station with the town centre and the beach, and down which flows a constant tide of humanity. On that street, just around the corner from Clock Tower, there used to be a large branch of Jessops until they went bust, but perhaps surprisingly, this was an asset to them rather than a threat.<\/p>\n

\u2018Jessops being there was fantastic for us,\u2019 laughs Paul. \u2018It did a different thing to us. It sold hardware and did a lot of D&P, neither of which we\u2019ve ever concentrated on. When it went on its buying spree, it took out most of our other competitors, and then when it decided to stop selling second-hand, that was another gift for us.\u2019<\/p>\n

Jessops customers who wanted to part-exchange their old SLR for a digital one would be sent round the corner to Clock Tower, enabling them to build up their stock and a reputation for used equipment, for which Brighton has always provided an enthusiastic market.<\/p>\n

\u2018We\u2019re lucky being in Brighton,\u2019 Paul concedes. \u2018We have two universities, both offering photography and media courses, plus dozens of language schools, so there are a lot of students and young people who can\u2019t afford the latest kit. Brighton is also quite bohemian and there\u2019s a big retro and alternative culture, all of which makes for a thriving pre-owned market.\u2019<\/p>\n\n

What Sells?<\/h2>\n

Not all cameras are equal when it comes to buying second-hand. \u2018It\u2019s the classic SLRs from the 1960s to the mid-1980s that are in most demand; cameras like the Nikon FM and Olympus OM-2. At the moment there also seems to be a massive demand for Contax T2s \u2013 we get people coming in asking for them on a weekly basis. That, and the Ricoh GR1.<\/p>\n

\u2018Medium format is growing too \u2013 Hasselblads and especially Rolleiflexes are going back up in price as people rediscover them. We put it down to the Vivian Maier effect. Conversely, late eighties and nineties film SLRs like the Nikon F801 and the Minolta Dynax 700si, which were very capable cameras in their day, attract very little interest, and early digital cameras don\u2019t sell at all.<\/p>\n

\u2018As an example, a customer came in the other day and pointed to a Canon AE-1 that we had in the window for \u00a3119.99 with the 50mm lens, and he said, \u201cDo you know, that camera has always been \u00a3119.99 ever since it came out. I bought one new in 1981 for \u00a3119.99 and every time I\u2019ve seen one since, it\u2019s been \u00a3119.99!\u201d By contrast, a top-of-the-range Minolta Dimage bridge camera from 10 years ago that would have sold for \u00a31,499 at the time, would be lucky to fetch \u00a329.99 in the window today.\u2019<\/p>\n\t\t

\n\t\t\t\"CTC-(15)\"<\/a>\t\t\t

The confined interior of the small shop<\/p>\n\t\t<\/div>\n\t\t\n

Despite the popularity of classic film cameras, quality digital SLRs and lenses are now forming a growing part of their repertoire, but Paul admits they were slow to dip their toes in the water. \u2018We stuck with film for quite some time until the digital market settled down,\u2019 he recalls. \u2018I remember buying in my first digital SLR, a Canon EOS 300D, which you could still buy new for \u00a3899 at the time. I was so nervous about buying it. I got it straight in the window and every day I was so anxious for it to sell because I knew that any day a new one could come out or Canon could knock \u00a3100 off the price. Luckily, it sold quite quickly and I was so relieved.\u2019<\/p>\n

Nowadays there\u2019s less reticence, and there\u2019s a healthy demand for quality kit such as full-frame Canon and Nikon DSLRs, and pro zooms. But are they not tempted to move into selling new DSLRs?<\/p>\n

\u2018We\u2019ve discussed it many times, but there\u2019s a lot of very aggressive online competition,\u2019 say Paul. \u2018There are retailers selling cameras for less than we can buy them in for. We\u2019d have to tie in so much investment in stock that\u2019s constantly dropping in value. I\u2019m not sure our model would work in every town, but here we can get away with being predominantly about accessories and pre-owned kit.\u2019<\/p>\n

So what else is hot in the second-hand market at the moment? \u2018I think the biggest thing for us is lenses, especially fast primes. You\u2019ve got old screw-fit lenses that, 10 years ago, you\u2019d have to put in the bin, but now with these lens-mount converters people can put them on their compact system cameras, and it\u2019s great teaching people about that. People come in with their Fuji or Sony or Olympus and we stick an adaptor on it and show them some of the old lenses from the 1970s, and they see the results and go \u201cWow!\u201d.\u2019<\/p>\n\n

Film Renaissance<\/h2>\n\t\t
\n\t\t\t\"CTC-(9)\"<\/a>\t\t\t

A sample of Clock Tower’s formidable stocks of film<\/p>\n\t\t<\/div>\n\t\t\n

It isn\u2019t just classic equipment that has seen a revival in recent years. Film may have dipped in popularity when people started buying digital SLRs but, says Paul, it\u2019s going up again now, and Clock Tower keeps a wide variety.<\/p>\n

\u2018We\u2019re selling more and more film to young people,\u2019 he says. \u2018Five or six years ago it was the old boy buying his slide film, but now I\u2019d say 90% of the film we sell is to people in their teens and 20s. The older people come in and see all the film on display and are amazed that we\u2019re still selling it, but the youngsters have a thirst for knowledge about it. They want to know about the characteristics of the film, whether it\u2019s contrasty, or grainy, or saturated.<\/p>\n

\u2018At the moment, instant film is riding a bit of a crest too. We\u2019re selling a lot of both instant cameras and film, and Fujifilm is bringing out new models. The Instax was one of the big hits last Christmas \u2013 Fujifilm completely sold out.\u2019<\/p>\n

With independent photo retailers currently closing down at a rate of more than one every month, Clock Tower\u2019s story is uplifting and Paul remains upbeat about the future of the small camera shop.<\/p>\n

\u2018Camera sales will, of course, go more and more online, but I think there will always be a place for a small, well-stocked local specialist shop where people can get advice and try things out. If someone comes into Clock Tower with a problem, or needs some little widget for their flash or tripod, nine times out of ten we can help.<\/p>\n

‘The secret to succeeding in this business, in my experience, is in having a decent level of knowledge so that customers have confidence when they\u2019re buying from you, and having a rapport with the customers so you build up loyalty.\u2019<\/p>\n

Clock Tower Cameras is based at 32 Church St, Brighton BN1 1RL. Website: www.clocktowercameras.co.uk.<\/a> Tel: 01273 706 010. <\/em><\/p>\n

The shop will be offering an exclusive 20% discount to AP readers: see our March 28 issue for details, on sale next week.
\n<\/em><\/p>\n

Over the page, the Clock Tower Cameras team discuss 20 of their favourite pieces of kit from the past two decades. Click below<\/p>\n\n

Twenty for Twenty<\/h2>\n

Keeping to the theme of \u2018twenty\u2019, we asked the team at Clocktower Cameras to name their 20 favourite or most memorable items of kit they have sold during their 20 years in the business. Here\u2019s what they came up with\u2026<\/p>\n\n

Canon EOS 5 (also known as the EOS A2)<\/h3>\n\"CanonEOS_A2_1\"<\/a>\n

\u2018My favourite modern 35mm film SLR (I’ve had four of them).\u2019 \u2013 Shaun<\/p>\n\n

Canon IXUS (the original APS model)<\/h3>\n\t\t
\n\t\t\t\"Ixus-p1010137\"<\/a>\t\t\t

Image by ‘Rama’, licensed under Wikimedia Creative Commons<\/p>\n\t\t<\/div>\n\t\t\n

\u2018Absolutely flew off the shelves when it was released.\u2019 \u2013 Shaun<\/p>\n\n

Pentax ME Super<\/h3>\n\t\t
\n\t\t\t\"PENTAX_ME_SUPER\"<\/a>\t\t\t

Image by ‘Titrisol’, licensed under Wikimedia Creative Commons<\/p>\n\t\t<\/div>\n\t\t\n

\u2018My first proper 35mm film SLR.\u2019 \u2013 Shaun<\/p>\n\n

Olympus mju-1<\/h3>\n\t\t
\n\t\t\t\"22827039_941d3ed32b_z\"<\/a>\t\t\t

Image by Martin Taylor, licensed under Creative Commons<\/p>\n\t\t<\/div>\n\t\t\n

\u2018The perfect 35mm compact.\u2019 \u2013 Shaun<\/p>\n\n

Contax G1<\/h3>\n\t\t
\n\t\t\t\"Contax<\/a>\t\t\t

Image by Den Dowling, licensed under Wikimedia Creative Commons<\/p>\n\t\t<\/div>\n\t\t\n

\u2018Gorgeous. Couldn’t afford it when I was younger; now I can, I don’t have the patience.\u2019 \u2013 Shaun<\/p>\n\n

Fujifilm X-Pro1<\/h3>\n

\"Fujifilm<\/a>\u2018A pleasure to use.\u2019 \u2013 Paul<\/p>\n\n

Billingham Hadley camera bag<\/h3>\n

\"Billingham-Hadley-Large\"<\/a>‘What more do I need to say!\u2019 \u2013 Shaun<\/p>\n\n

Fujifilm Fujichrome Velvia 50<\/h3>\n

\"fujifilm<\/a>\u2018A fantastic film \u2013 superb colours.\u2019 \u2013 Paul<\/p>\n

<\/h3>\n

Lubitel-166<\/h3>\n\t\t
\n\t\t\t\"lubitel\"<\/a>\t\t\t

Image by Lomography<\/p>\n\t\t<\/div>\n\t\t\n

\u2018Perfect entry into medium format, bought new for \u00a322.99 in 1986… Now \u00a3269!\u2019 \u2013 Paul<\/p>\n\n

Canon FD 55mm f\/1.2 Aspherical lens<\/h3>\n\t\t
\n\t\t\t\"Canon<\/a>\t\t\t

Image by Flickr user ‘s58y’, licensed under Creative Commons<\/p>\n\t\t<\/div>\n\t\t\n

\u2018Probably the best lens in the world.\u2019 \u2013 Paul<\/p>\n\n

Canon PowerShot S100<\/h3>\n

\"Canon<\/a>\u2018Not had a better digital compact.\u2019 \u2013 Paul<\/p>\n\n

Hama Variable ND Filters<\/h3>\n\"hama<\/a>\n

\u2018A game changer in the ND market.\u2019 \u2013 Paul<\/p>\n\n

Fujifilm FinePix MX-700<\/h2>\n\t\t
\n\t\t\t\"Fujifilm_FinePix_700_CP+_2011\"<\/a>\t\t\t

Image by ‘Morio’, licensed under Wikimedia Commons<\/p>\n\t\t<\/div>\n\t\t\n

\u2018Ooh, the technology. I had one new, \u00a3698 \u2013 I thought I’d arrived.\u2019 \u2013 Shaun<\/p>\n\n

Rolleiflex 3.5 T<\/h3>\n

\"Rolleiflex\"<\/a>\u2018Buy a legend, take a masterpiece.\u2019 \u2013 The Great Tony Honess<\/p>\n\n

Nikon F3 waist-level finder<\/h3>\n

\"OLYMPUS<\/a>\u2018Lusted after one, got one! Did I use it? Guess\u2026\u2019 \u2013 Eddy<\/p>\n\n

Olympus OM-707<\/h3>\n\t\t
\n\t\t\t\"318225561_eb5343754d_z\"<\/a>\t\t\t

Image by Tim Williams, licensed under Creative Commons<\/p>\n\t\t<\/div>\n\t\t\n

\u2018My first AF SLR! The salesman saw me coming!\u2019 \u2013 Shaun<\/p>\n\n

Fuji GSW 6×9<\/h3>\n

\"299_f69\"<\/a>\u2018Plus punchy slide film = Yummy!\u2019 \u2013 Eddy<\/p>\n\n

Nikon FM2<\/h3>\n

\"Nikon<\/a>\u2018A camera with a soul.\u2019 \u2013 Eddy<\/p>\n\n

Nikon F3HP with MD-4 motordrive and 24mm AIS lens<\/h3>\n\t\t
\n\t\t\t\"Nikon_F3_with_HP_viewfinder\"<\/a>\t\t\t

Image by Jim Fisher, licensed under Wikimedia Creative Commons<\/p>\n\t\t<\/div>\n\t\t\n

\u2018I had an absolutely mint<\/em> boxed outfit \u2013 I wish I’d kept it.\u2019 \u2013 Shaun<\/p>\n\n

Canon EOS 6D with 24-105mm L lens<\/h3>\n

\"Canon<\/a>\u2018My first full-frame \u2013 I can absolutely see the difference.\u2019 \u2013 Shaun<\/p>\n\n

Olympus 50mm f\/1.2 lens<\/h3>\n

\"50mmf12shw\"<\/a>\u2018Bought long ago at Jessops for the f\/1.8 price. Ding dong!\u2019 \u2013 Eddy<\/p>\n\n","protected":false},"excerpt":{"rendered":"

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