{"id":46537,"date":"2015-03-20T11:59:51","date_gmt":"2015-03-20T11:59:51","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/?p=46537"},"modified":"2015-03-20T12:25:43","modified_gmt":"2015-03-20T12:25:43","slug":"olympus-to-offer-free-massages-in-dslr-users-in-need-campaign","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-to-offer-free-massages-in-dslr-users-in-need-campaign\/","title":{"rendered":"Olympus to offer free massages in ‘DSLR Users in Need’ campaign"},"content":{"rendered":"

PRESS RELEASE
\n<\/strong><\/p>\n

20 March 2015 <\/em><\/p>\n

Olympus is proud to announce the launch of their \u2018DSLR Users In Need\u2019 campaign, which premieres at the Photography Show 2015, offering sufferers of Post DSLR Syndrome complimentary neck and shoulder photo massages.<\/p>\n

As part of an Olympus UK Corporate Social Responsibility drive, the company is seeking to tackle Post DSLR Syndrome head on.\u00a0 As a result of extensive research, Olympus has discovered that this common ailment, experienced by customers as they transition from bulky DSLRs to Olympus\u2019s neater Micro Four Thirds system \u2013 OM-D and PEN \u2013 is treatable with the help of specialist medical devices and targeted therapies.<\/p>\n

In a bid to shine a light on the syndrome and begin the healing process, Olympus is launching a short film entitled \u2018DSLR Users In Need\u2019, which will debut at the Photography Show 2015.<\/p>\n

DSLR Syndrome sufferers attending the show are encouraged to visit the Olympus stand, where a limited number of complimentary photo massages will be available. Photographers who make the decision at the show to ditch their oversized DSLR for a more modern form factor can claim a Virgin Experience Spa Escape voucher to help avoid Post DSLR Syndrome altogether.<\/em><\/p>\n

Mark Thackara, national marketing manager, Olympus UK Consumer Products, said, ‘DSLR Users In Need is a cause very close to our hearts at Olympus \u2013 we want sufferers to know that they\u2019re not alone and that we\u2019re here to offer support on their road to recovery. The Photography Show provides the perfect launch pad and\u00a0high-profile platform for the campaign.’<\/p>\n","protected":false},"excerpt":{"rendered":"

Olympus will offer a limited number of free massages at the Photography Show which opens in Birmingham tomorrow.<\/p>\n","protected":false},"author":323,"featured_media":32802,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[],"product-category":[],"class_list":["post-46537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photo-news"],"yoast_head":"\nOlympus to offer free massages in 'DSLR Users in Need' campaign - Amateur Photographer<\/title>\n<meta name=\"description\" content=\"Olympus will offer a limited number of free massages at the Photography Show, which opens in Birmingham tomorrow.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-to-offer-free-massages-in-dslr-users-in-need-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Olympus to offer free massages in 'DSLR Users in Need' campaign\" \/>\n<meta property=\"og:description\" content=\"Olympus will offer a limited number of free massages at the Photography Show, which opens in Birmingham tomorrow.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-to-offer-free-massages-in-dslr-users-in-need-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Amateur Photographer\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/Amateur.photographer.magazine\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-20T11:59:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-03-20T12:25:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2011\/02\/Olympus_Pen_E_PL2_front.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"568\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rosee Woodland\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:site\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rosee Woodland\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-to-offer-free-massages-in-dslr-users-in-need-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-to-offer-free-massages-in-dslr-users-in-need-campaign\/\"},\"author\":{\"name\":\"Rosee Woodland\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/f95a396031978ed0ea69236f11b520a5\"},\"headline\":\"Olympus to offer free massages in ‘DSLR Users in Need’ campaign\",\"datePublished\":\"2015-03-20T11:59:51+00:00\",\"dateModified\":\"2015-03-20T12:25:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-to-offer-free-massages-in-dslr-users-in-need-campaign\/\"},\"wordCount\":264,\"commentCount\":2,\"image\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-to-offer-free-massages-in-dslr-users-in-need-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2011\/02\/Olympus_Pen_E_PL2_front.jpg\",\"articleSection\":[\"Latest news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-to-offer-free-massages-in-dslr-users-in-need-campaign\/\",\"url\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-to-offer-free-massages-in-dslr-users-in-need-campaign\/\",\"name\":\"Olympus to offer free massages in 'DSLR Users in Need' campaign - Amateur Photographer\",\"isPartOf\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-to-offer-free-massages-in-dslr-users-in-need-campaign\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-to-offer-free-massages-in-dslr-users-in-need-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2011\/02\/Olympus_Pen_E_PL2_front.jpg\",\"datePublished\":\"2015-03-20T11:59:51+00:00\",\"dateModified\":\"2015-03-20T12:25:43+00:00\",\"author\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/f95a396031978ed0ea69236f11b520a5\"},\"description\":\"Olympus will offer a limited number of free massages at the Photography Show, which opens in Birmingham tomorrow.\",\"breadcrumb\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-to-offer-free-massages-in-dslr-users-in-need-campaign\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-to-offer-free-massages-in-dslr-users-in-need-campaign\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-to-offer-free-massages-in-dslr-users-in-need-campaign\/#primaryimage\",\"url\":\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2011\/02\/Olympus_Pen_E_PL2_front.jpg\",\"contentUrl\":\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2011\/02\/Olympus_Pen_E_PL2_front.jpg\",\"width\":800,\"height\":568},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-to-offer-free-massages-in-dslr-users-in-need-campaign\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/other.kelsey.host\/amateurphotographer\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Latest\",\"item\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Latest news\",\"item\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Olympus to offer free massages in ‘DSLR Users in Need’ campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#website\",\"url\":\"https:\/\/other.kelsey.host\/amateurphotographer\/\",\"name\":\"Amateur Photographer\",\"description\":\"The world's number 1 weekly photo magazine\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/other.kelsey.host\/amateurphotographer\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/f95a396031978ed0ea69236f11b520a5\",\"name\":\"Rosee Woodland\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5feeb1a4d1e56e291627b3f9b7727d89?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5feeb1a4d1e56e291627b3f9b7727d89?s=96&d=mm&r=g\",\"caption\":\"Rosee Woodland\"},\"description\":\"Rosee Woodland developed a taste for adventure at a young age, growing up in a home where camping was the default holiday, and good weather was a vacation bonus rather than a necessity. After bike-packing the length of France in her teens with her family, she started to undertake solo adventures in her 20s. Always a keen swimmer, she discovered a love of wild water 15 years ago, and has since swum the Dart 10k three times, qualified as a swim coach and learned to freedive. She is formerly editor of Advnture.com and deputy editor of Mountain Biking UK magazine and jumps at the chance to swim somewhere slightly muddy and remote, no matter how cold the water.\",\"sameAs\":[\"https:\/\/www.instagram.com\/iswim.likeagirl\/\"],\"url\":\"https:\/\/other.kelsey.host\/amateurphotographer\/author\/roseewoodland\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Olympus to offer free massages in 'DSLR Users in Need' campaign - Amateur Photographer","description":"Olympus will offer a limited number of free massages at the Photography Show, which opens in Birmingham tomorrow.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-to-offer-free-massages-in-dslr-users-in-need-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Olympus to offer free massages in 'DSLR Users in Need' campaign","og_description":"Olympus will offer a limited number of free massages at the Photography Show, which opens in Birmingham tomorrow.","og_url":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-to-offer-free-massages-in-dslr-users-in-need-campaign\/","og_site_name":"Amateur Photographer","article_publisher":"http:\/\/www.facebook.com\/Amateur.photographer.magazine","article_published_time":"2015-03-20T11:59:51+00:00","article_modified_time":"2015-03-20T12:25:43+00:00","og_image":[{"width":800,"height":568,"url":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2011\/02\/Olympus_Pen_E_PL2_front.jpg","type":"image\/jpeg"}],"author":"Rosee Woodland","twitter_card":"summary_large_image","twitter_creator":"@AP_Magazine","twitter_site":"@AP_Magazine","twitter_misc":{"Written by":"Rosee Woodland","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-to-offer-free-massages-in-dslr-users-in-need-campaign\/#article","isPartOf":{"@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-to-offer-free-massages-in-dslr-users-in-need-campaign\/"},"author":{"name":"Rosee Woodland","@id":"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/f95a396031978ed0ea69236f11b520a5"},"headline":"Olympus to offer free massages in ‘DSLR Users in Need’ campaign","datePublished":"2015-03-20T11:59:51+00:00","dateModified":"2015-03-20T12:25:43+00:00","mainEntityOfPage":{"@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-to-offer-free-massages-in-dslr-users-in-need-campaign\/"},"wordCount":264,"commentCount":2,"image":{"@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-to-offer-free-massages-in-dslr-users-in-need-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2011\/02\/Olympus_Pen_E_PL2_front.jpg","articleSection":["Latest news"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-to-offer-free-massages-in-dslr-users-in-need-campaign\/","url":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-to-offer-free-massages-in-dslr-users-in-need-campaign\/","name":"Olympus to offer free massages in 'DSLR Users in Need' campaign - Amateur Photographer","isPartOf":{"@id":"https:\/\/other.kelsey.host\/amateurphotographer\/#website"},"primaryImageOfPage":{"@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-to-offer-free-massages-in-dslr-users-in-need-campaign\/#primaryimage"},"image":{"@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-to-offer-free-massages-in-dslr-users-in-need-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2011\/02\/Olympus_Pen_E_PL2_front.jpg","datePublished":"2015-03-20T11:59:51+00:00","dateModified":"2015-03-20T12:25:43+00:00","author":{"@id":"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/f95a396031978ed0ea69236f11b520a5"},"description":"Olympus will offer a limited number of free massages at the Photography Show, which opens in Birmingham tomorrow.","breadcrumb":{"@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-to-offer-free-massages-in-dslr-users-in-need-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-to-offer-free-massages-in-dslr-users-in-need-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-to-offer-free-massages-in-dslr-users-in-need-campaign\/#primaryimage","url":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2011\/02\/Olympus_Pen_E_PL2_front.jpg","contentUrl":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2011\/02\/Olympus_Pen_E_PL2_front.jpg","width":800,"height":568},{"@type":"BreadcrumbList","@id":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-to-offer-free-massages-in-dslr-users-in-need-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/other.kelsey.host\/amateurphotographer\/"},{"@type":"ListItem","position":2,"name":"Latest","item":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/"},{"@type":"ListItem","position":3,"name":"Latest news","item":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/"},{"@type":"ListItem","position":4,"name":"Olympus to offer free massages in ‘DSLR Users in Need’ campaign"}]},{"@type":"WebSite","@id":"https:\/\/other.kelsey.host\/amateurphotographer\/#website","url":"https:\/\/other.kelsey.host\/amateurphotographer\/","name":"Amateur Photographer","description":"The world's number 1 weekly photo magazine","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/other.kelsey.host\/amateurphotographer\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/f95a396031978ed0ea69236f11b520a5","name":"Rosee Woodland","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5feeb1a4d1e56e291627b3f9b7727d89?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5feeb1a4d1e56e291627b3f9b7727d89?s=96&d=mm&r=g","caption":"Rosee Woodland"},"description":"Rosee Woodland developed a taste for adventure at a young age, growing up in a home where camping was the default holiday, and good weather was a vacation bonus rather than a necessity. After bike-packing the length of France in her teens with her family, she started to undertake solo adventures in her 20s. Always a keen swimmer, she discovered a love of wild water 15 years ago, and has since swum the Dart 10k three times, qualified as a swim coach and learned to freedive. She is formerly editor of Advnture.com and deputy editor of Mountain Biking UK magazine and jumps at the chance to swim somewhere slightly muddy and remote, no matter how cold the water.","sameAs":["https:\/\/www.instagram.com\/iswim.likeagirl\/"],"url":"https:\/\/other.kelsey.host\/amateurphotographer\/author\/roseewoodland\/"}]}},"acf":[],"jetpack_featured_media_url":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2011\/02\/Olympus_Pen_E_PL2_front.jpg","jetpack_sharing_enabled":true,"publishpress_future_action":{"enabled":false,"date":"2026-04-15 09:46:41","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/posts\/46537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/users\/323"}],"replies":[{"embeddable":true,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/comments?post=46537"}],"version-history":[{"count":9,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/posts\/46537\/revisions"}],"predecessor-version":[{"id":46553,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/posts\/46537\/revisions\/46553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/media\/32802"}],"wp:attachment":[{"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/media?parent=46537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/categories?post=46537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/tags?post=46537"},{"taxonomy":"product-category","embeddable":true,"href":"https:\/\/other.kelsey.host\/amateurphotographer\/wp-json\/wp\/v2\/product-category?post=46537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}