{"id":46932,"date":"2015-03-27T13:11:18","date_gmt":"2015-03-27T13:11:18","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/?p=46932"},"modified":"2015-04-27T14:33:33","modified_gmt":"2015-04-27T13:33:33","slug":"nikon-predicts-future-of-photography-where-cameras-adapt-to-changing-ambience","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/nikon-predicts-future-of-photography-where-cameras-adapt-to-changing-ambience\/","title":{"rendered":"Nikon predicts future of photography where cameras adapt to changing \u2018ambience\u2019"},"content":{"rendered":"<p>Nikon says new sensory technology could change how we see and experience images, after it commissioned a report into the future of photography in the coming decades, and how these trends will \u2018shape consumers\u2019 day-to-day lives\u2019.<\/p>\n<p>Commenting on the findings of the <em>Future of Imaging<\/em> report, a Nikon spokesman said: \u2018One of the key trends from the report was \u201ccontextualised cameras\u201d and that we will see a new generation of sensor technologies that will enable future cameras to read the external ambience of a moment \u2013 the lighting, the sounds, the temperature \u2013 and match it to the internal emotion someone is trying to convey in an image.\u2019<\/p>\n<p>Such cameras, adds Nikon, \u2018will adapt to the situation being photographed, by enhancing certain colours, tones, exposure and contrast levels to reflect and enhance the emotion of the image as the photographer intended\u2019.<\/p>\n<p>Furthermore, Nikon foresees a time when the image viewer will be able to hear what the subject of the image sounds like, feel textures of objects pictured and \u2018a perfume is emitted from the device to enable them to smell the character of the message being conveyed\u2019.<\/p>\n<p>Research for the report was conducted by Future Laboratory.<\/p>\n<p>In an interview with <em>Amateur Photographer<\/em>\u00a0technical editor Andy Westlake, earlier this year, Frank Zuidweg, Coordinator Nikon Professional Services at Nikon Europe, explained more about the project.<\/p>\n<p>\u2018They [Future Laboratory] spoke to many people inside and outside Nikon, to opinion leaders in photography and videography to see what would be the opportunities for the future.&#8217;<\/p>\n<p>He added: \u2018It\u2019s a nice vision into the future\u2026 It doesn\u2019t necessarily mean we will develop our products in those directions.<\/p>\n<p>\u2018But it is interesting to know where the market is going and what the opportunities are.\u2019<\/p>\n<p>Commenting on the so-called \u2018context cameras\u2019, which read emotions and have sensor technology to read ambience, he explained: <\/p>\n<p>\u2018This could be temperature\u2026 and a lot of other influences while taking the picture recorded by the camera.\u2019<\/p>\n<p><strong>If it&#8217;s cold outside, image adopts &#8216;blue-ish cast&#8217;<br \/>\n<\/strong><\/p>\n<p>Asked where such technology could be used, Zuidweg added: \u2018You could think about, for instance, taking pictures outside.<\/p>\n<p>\u2018When the temperature is very cold, the images get automatically updated with a bit of a blue-ish cast, so you could change colour or contrast of the results in the images depending on the circumstances while you\u2019re recording.\u2019<\/p>\n<p>The idea, he said, is to adapt the image processing based upon sensor inputs within the camera.<\/p>\n<p>\u2018You could think about adding certain colours. For example, if you go to a pub\u00a0and\u00a0have a beer, you may take some pictures, [but] you don\u2019t want a completely neutral white balance that you will get.<\/p>\n<p>\u2018You could think about cameras with more sensory images, which actually means it would be a multi-sensory experience, so it\u2019s not only the image itself recorded, but it could also be the sound or it could be the smell while recording the image.<\/p>\n<p>\u2018You would get tips of what to eat and drink while looking at the images.<\/p>\n<p>\u2018One development could be live visualisation, which means devices for continuous recording and taking still images.\u2019<\/p>\n<p>Andy Millns, co-founder and creative director of augmented-reality technology company Inition, told Nikon:<\/p>\n<p>\u2018People are already spending more time staring at a screen than they do looking at the real world.<\/p>\n<p>\u2018When you have an experience that is 10 times more powerful than that screen, people will be compelled to invest an even more significant amount of their lives in there.\u2019<\/p>\n<a href=\"\/wp-content\/uploads\/2015\/03\/Live-Visualisation.web_.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-46922\" src=\"\/wp-content\/uploads\/2015\/03\/Live-Visualisation.web_.jpg\" alt=\"Live Visualisation.web\" width=\"630\" height=\"354\" srcset=\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2015\/03\/Live-Visualisation.web_.jpg 630w, https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2015\/03\/Live-Visualisation.web_.jpg?resize=300,169 300w, https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2015\/03\/Live-Visualisation.web_.jpg?resize=562,316 562w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/a>\n","protected":false},"excerpt":{"rendered":"<p>Nikon predicts a future where cameras can sense the ambience of the moment and change settings such as colours and tones <\/p>\n","protected":false},"author":324,"featured_media":46924,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[],"product-category":[],"class_list":["post-46932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photo-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - 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