{"id":48845,"date":"2015-04-22T12:27:40","date_gmt":"2015-04-22T11:27:40","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/?p=48845"},"modified":"2015-04-27T14:34:07","modified_gmt":"2015-04-27T13:34:07","slug":"lure-of-cscs-behind-zeiss-full-frame-sony-e-mount-lens-launch","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/lure-of-cscs-behind-zeiss-full-frame-sony-e-mount-lens-launch\/","title":{"rendered":"Lure of CSCs behind Zeiss full-frame Sony E-mount lens launches"},"content":{"rendered":"

\"ZEISS<\/a>
\nThe Zeiss Batis 25mm f\/2 and Zeiss Batis 85mm f\/1.8 are the first full-frame AF lenses designed for use with Sony E-mount. The pair are due to go on sale this summer.<\/p>\n

Dr Michael Pollmann, product manager at Zeiss Camera Lenses, said: \u2018The Batis family of lenses is the first time we have launched autofocus lenses for Sony’s full-frame E-mount cameras which are Zeiss through and through \u2013 in other words, exclusively developed and distributed by us.\u2019<\/p>\n

Zeiss explained that the move was prompted by the growing popularity of Sony E-mount cameras among professionals considering switching to compact system cameras from DSLRs.<\/p>\n

Pollmann added: \u2018The Zeiss Batis lenses are our way of acknowledging this trend and providing creative and ambitious photographers with the expert tools they need.\u2019<\/p>\n

UK prices have yet to be announced. For details, visit www.zeiss.com\/camera-lenses\/en_de\/website\/landing_pages\/batis.html.
\n<\/a>
\nPRESS RELEASE
\n<\/strong>
\nOberkochen, Germany, 22\/04\/2015.<\/em><\/p>\n

The Zeiss\u00a0Batis 2\/25 and Zeiss\u00a0Batis 1.8\/85 are the first full-frame autofocus lenses for Sony’s E-mount cameras to be exclusively developed and distributed by Zeiss. This new family of lenses is particularly suited for use with Sony’s Alpha range of mirrorless full-frame system cameras. The two new lenses will be available for purchase now and start shipping in July 2015.<\/p>\n

‘The Batis family of lenses is the first time we have launched autofocus lenses for Sony’s full-frame E-mount cameras which are Zeiss\u00a0through and through \u2013 in other words, exclusively developed and distributed by us,’ says Dr. Michael Pollmann, product manager at\u00a0Zeiss Camera Lenses. The Sony Alpha full-frame E-mount system, which currently consists of a\u00a0family of seven cameras, is one of the most innovative camera systems on the market and is becoming an increasingly popular choice for professionals and people considering switching from DSLRs.<\/p>\n

‘The Zeiss\u00a0Batis lenses are our way of acknowledging this trend and providing creative and ambitious photographers with the expert tools they need,’ says Pollmann. The lenses are easy to use yet offer professional performance, so they are a sound investment for amateur photographers, too. ‘Camera sensors are constantly evolving, and so are photographers. Our Batis lenses are the perfect answer to these changing trends and herald a new era of professional photographers using mirrorless full-frame cameras,’ says Pollmann.<\/p>\n

Broad scope of applications and a modern design<\/p>\n

The Zeiss\u00a0Batis 2\/25 and Zeiss\u00a0Batis 1.8\/85 lenses offer an initial choice of two focal lengths, which have proved to be the most popular among users of the system: a moderate wideangle focal length and a tele portrait focal length. The lenses make optimal use of the camera sensors, capturing every last detail with impressive contrast and high resolution. As well as offering fast and reliable autofocus, the lenses also support manual focusing, allowing users to choose the best option for each individual situation. The sleek, modern design \u2013 with smooth surfaces reminiscent of the high-end Zeiss\u00a0Otus lenses \u2013 emphasises the superior quality of this new lens family and gives the Batis lenses an unmistakable look and feel.<\/p>\n

Features for demanding users<\/p>\n

‘In response to numerous requests from customers, we decided to equip the Batis lenses with a display showing the focus distance,’ says Pollmann. For the demanding photographer, the cutting-edge OLED display is a major highlight \u2013 an innovation that is currently unparalleled in the world of camera lenses. The electronic display is easy to read even in low light. It shows the distance between the camera system and the focal plane as well as the depth of field. Zeiss Batis lenses are also furnished with dust and weather seals, allowing them to be used in even the harshest weather conditions. The fast, quiet AF drive with linear motors keep the subject crisply in focus even when shooting in hectic situations. In addition, a handy, rubberised focus ring supports manual focusing, providing the user with full creative freedom when it comes to image composition.<\/em><\/p>\n

Both Zeiss Batis lenses have a ‘floating elements’ design, which compensates for aberrations of the lenses at different distance settings. The two lenses also offer a standard filter thread with a 67mm diameter. Zeiss Batis lenses support all the operating modes and functions of the current range of E-mount cameras.<\/p>\n

Zeiss Batis 2\/25<\/p>\n

The Zeiss Batis 2\/25 wideangle lens has ten lens elements in eight groups and draws on the Zeiss Distagon optical design. Four of the lens elements are aspheric on both sides and five are made from special types of glass. The aspheric lens design ensures consistently high image quality over the whole image field and a sharpness that extends right to the edges of the frame. The moderate 82\u00b0\u00a0image angle combined with a minimum focusing distance of 0.2 metres makes this wideangle lens the perfect choice for architecture and landscape photography and many other applications besides. It encourages the user to make creative use of depth of field, which can often yield surprising results, particularly in close-up photography.<\/p>\n


\nZeiss Batis 1.8\/85<\/em><\/p>\n

The Zeiss Batis 1.8\/85 is a moderate tele lens that\u00a0offers 11 lens elements in eight groups and features the Zeiss Sonnar optical design. The lens elements are made from special types of glass and are designed to ensure superior image quality. The Zeiss Batis 1.8\/85 is a particularly good choice for wedding photography and portrait shots, offering the high speed which provides plenty of creative scope to bring out the main subject. Thanks to its optical image stabilisation, the Zeiss Batis 1.8\/85 can capture outstanding images even under difficult, shifting light conditions.<\/p>\n

Available from summer 2015<\/p>\n

The Zeiss Batis 2\/25 and Zeiss Batis 1.8\/85 lenses will be available for purchase now and start shipping in July 2015. The recommended retail prices are \u20ac1,092 or US$1,299 (excl. VAT)* for the Zeiss Batis 2\/25 and \u20ac1,008 or US$1,199 (excl. VAT)* for the Zeiss Batis 1.8\/85.<\/p>\n

‘With their outstanding image quality, fast autofocus and innovative features, the new Batis lenses are in a class of their own. Photographers all over the world will soon be able to experience the superior quality of these lenses for themselves,’ says Pollmann. In the period leading up to the launch, Zeiss will be publishing the thoughts and impressions of photographers who have used the Zeiss Batis lenses for the very first time on its website at www.zeiss.com\/batis and on its social networks. In June, this will be followed by the release of further technical details and additional information on how Zeiss brand ambassadors are using the Zeiss Batis lenses.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zeiss hopes to exploit a growth in demand for CSCs among professional photographers with the launch of two full-frame AF lenses for Sony E-mount cameras.<\/p>\n","protected":false},"author":324,"featured_media":48842,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[],"product-category":[],"class_list":["post-48845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photo-news"],"yoast_head":"\nLure of CSCs behind Zeiss full-frame Sony E-mount lens launch<\/title>\n<meta name=\"description\" content=\"Zeiss hopes to exploit a growth in demand for CSCs among professional photographers with the launch of two full-frame AF lenses for Sony E-mount cameras\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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