{"id":55066,"date":"2015-07-01T12:06:28","date_gmt":"2015-07-01T11:06:28","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/?p=55066"},"modified":"2015-12-01T09:56:51","modified_gmt":"2015-12-01T09:56:51","slug":"olympus-air-a01-smart-camera-launched-in-us-but-not-destined-for-europe-so-far","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/olympus-air-a01-smart-camera-launched-in-us-but-not-destined-for-europe-so-far\/","title":{"rendered":"Olympus Air A01 \u2018smart\u2019 camera launched in US but not destined for Europe\u2026 so far"},"content":{"rendered":"<p>Claimed to deliver OM-D image quality, the Olympus Air A01 is a 16-million-pixel micro four thirds compact camera without a built-in screen. <\/p>\n<p>Instead users compose their shots using a smartphone or tablet which communicates with the camera via Wi-Fi and dedicated OA Central app. <\/p>\n<p>Features include a TruePic VII image processor, raw image capture, top shutter speed of 1\/16,000sec, full HD video and 10-frames-per-second shooting. <\/p>\n<p>Olympus America claims it \u2018transforms smartphones with previously limited imaging capabilities into cameras that enthusiasts and semi-professionals alike can enjoy\u2019. <\/p>\n<p>Because Air A01 is an open platform, developers can create their own apps for the camera using the available software development kit. <\/p>\n<p>However, it seems we may have to wait a while for it to go on sale in the UK. There is still no plan to market it in Europe where it may never see the light of day. <\/p>\n<p>Olympus Europe appears unsure how popular it will prove in the wake of lens-style cameras launched by other manufacturers. <\/p>\n<p>Mark Thackara, product manager for Pen &amp; Stylus at Olympus Europe, told <em>Amateur Photographer<\/em> that Olympus needs to gain a \u2018full understanding of what people will do with this kind of product and of their expectations on performance and \u201chackability\u201d&#8217;.<\/p>\n<p>Thackara said this varies from market to market, adding: \u2018We are taking a long hard look at this sector as we feel we need a complete story with full support and the right blend of hardware\/interface\/software options&#8230;<\/p>\n<p>\u2018Having seen the lukewarm reaction to similar products from others, we want to be 100% clear.\u2019 <\/p>\n<p><a href=\"\/wp-content\/uploads\/2015\/07\/AIR_WHT_right_1442EZ-off_SLV.web_.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2015\/07\/AIR_WHT_right_1442EZ-off_SLV.web_.jpg\" alt=\"AIR_WHT_right_1442EZ-off_SLV.web\" width=\"640\" height=\"550\" class=\"alignnone size-full wp-image-55069\" srcset=\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2015\/07\/AIR_WHT_right_1442EZ-off_SLV.web_.jpg 640w, https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2015\/07\/AIR_WHT_right_1442EZ-off_SLV.web_.jpg?resize=300,258 300w, https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2015\/07\/AIR_WHT_right_1442EZ-off_SLV.web_.jpg?resize=465,400 465w, https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2015\/07\/AIR_WHT_right_1442EZ-off_SLV.web_.jpg?resize=562,483 562w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>A separate \u2018coupling\u2019 accessory allows photographers to physically attach the Air A01 to a smartphone, if desired, enabling them to see a live view through the lens via the angled mount. <\/p>\n<p>The Air A01 can also be attached to a tripod. <\/p>\n<p>In a <a href=\"http:\/\/www.olympusamerica.com\/corporate\/corp_presscenter_headline.asp?pressNo=1031\">press statement<\/a> Olympus America added: \u2018Customers will be able to instantly transfer DSLR image quality photos to email, social networks and automatically upload to securely store their photos in Amazon Cloud Drive,\u2019 <\/p>\n<p>Photos can also be stored on a microSD memory card. <\/p>\n<p>The rechargeable battery is designed to shoot up to 320 images on a single charge. <\/p>\n<p>Out this month, the Olympus Air A01 will cost $299.99 body only in the US; or $499.99 when paired with a 14-42mm EZ lens. <\/p>\n<p>The device, which went on sale in Japan earlier this year, will be available in Canada from next month. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Olympus has launched its long-awaited Air A01 smart device in the USA following its debut in Japan but there are currently no plans to bring it to European markets.<\/p>\n","protected":false},"author":324,"featured_media":55068,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[],"product-category":[],"class_list":["post-55066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photo-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - 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