{"id":5800,"date":"2014-06-09T09:31:00","date_gmt":"2014-06-09T08:31:00","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/uncategorized\/world-cup-amazon-picture-paddy-power-admits-fake-5800"},"modified":"2014-09-02T12:19:45","modified_gmt":"2014-09-02T11:19:45","slug":"world-cup-amazon-picture-paddy-power-admits-fake","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/world-cup-amazon-picture-paddy-power-admits-fake\/","title":{"rendered":"World Cup Amazon picture: Paddy Power admits fake"},"content":{"rendered":"

Paddy Power said the stunt, timed to coincide with the run-up to the World Cup football in Brazil, was intended to highlight the issue of deforestation.<\/p>\n

\u2018We got some design hipsters to create, from scratch, a 3-D model of the rainforest [using Modo computer software] 85km outside Manaus,’ admitted<\/a> Paddy Power on its website. <\/p>\n

\u2018In painstaking detail, we looked at the type of tree, topography, where the light should be at each time of day and even the reflection of the forest in the window of our imaginery helicopter. <\/p>\n

\u2018There was no helicopter. In fact, we didn’t even set foot in Brazil.’<\/p>\n

The bookmaker said its ‘mischievous’ #Shavetherainforest stunt helped put the issue of deforestation into the spotlight.<\/p>\n

\u2018Greenpeace told us that in the Amazon an area the size of 122 football pitches is chopped down every 90 minutes, which is shocking.’<\/p>\n

\n <\/img>\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Bookmaker Paddy Power admits it faked a photograph which purportedly showed that \u2018c\u2019mon England\u2019 had been carved into the Amazon rainforest \u2013 ripping out thousands of trees in the process.<\/p>\n","protected":false},"author":324,"featured_media":5801,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[],"product-category":[],"class_list":["post-5800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photo-news"],"yoast_head":"\nWorld Cup Amazon picture: Paddy Power admits fake - Amateur Photographer<\/title>\n<meta name=\"description\" content=\"Bookmaker Paddy Power admits it faked a photograph which purportedly showed that \u2018c\u2019mon England\u2019 had been carved into the Amazon rainforest \u2013 ripping out thousands of trees in the process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/world-cup-amazon-picture-paddy-power-admits-fake\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World Cup Amazon picture: Paddy Power admits fake\" \/>\n<meta property=\"og:description\" content=\"Bookmaker Paddy Power admits it faked a photograph which purportedly showed that \u2018c\u2019mon England\u2019 had been carved into the Amazon rainforest \u2013 ripping out thousands of trees in the process.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/world-cup-amazon-picture-paddy-power-admits-fake\/\" \/>\n<meta property=\"og:site_name\" content=\"Amateur Photographer\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/Amateur.photographer.magazine\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-09T08:31:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-09-02T11:19:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2014\/06\/paddy_power_fake.web_.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Megan Graye\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:site\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megan Graye\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/world-cup-amazon-picture-paddy-power-admits-fake\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/world-cup-amazon-picture-paddy-power-admits-fake\/\"},\"author\":{\"name\":\"Megan Graye\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/09a37c0ec6db00d983eb2045e99ff2f1\"},\"headline\":\"World Cup Amazon picture: Paddy Power admits fake\",\"datePublished\":\"2014-06-09T08:31:00+00:00\",\"dateModified\":\"2014-09-02T11:19:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/world-cup-amazon-picture-paddy-power-admits-fake\/\"},\"wordCount\":149,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/world-cup-amazon-picture-paddy-power-admits-fake\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2014\/06\/paddy_power_fake.web_.jpg\",\"articleSection\":[\"Latest news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/world-cup-amazon-picture-paddy-power-admits-fake\/\",\"url\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/world-cup-amazon-picture-paddy-power-admits-fake\/\",\"name\":\"World Cup Amazon picture: Paddy Power admits fake - 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