{"id":60364,"date":"2015-09-08T11:01:21","date_gmt":"2015-09-08T10:01:21","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/?p=60364"},"modified":"2015-09-11T14:02:08","modified_gmt":"2015-09-11T13:02:08","slug":"kodak-wages-war-on-photographic-armageddon","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/kodak-wages-war-on-photographic-armageddon\/","title":{"rendered":"Kodak Alaris wages war on photographic Armageddon"},"content":{"rendered":"

THE SHOCKING TRUTH ABOUT OUR DIGITAL PHOTOS<\/a><\/p>\n

The Kodak Moments App also allows consumers to capture and edit photos and order them in the form of photo books or collages, for example.<\/p>\n

The move follows a survey of 2,000 adults by Kodak Alaris, which reveals that only 13% have taken steps to protect their photos by printing, backing up on computer or \u2018posting to social media\u2019.<\/p>\n

Kodak Alaris, which owns Kodak\u2019s film and photographic paper business, said the figures reveal \u2018a nonchalant attitude to protecting content\u2019.<\/p>\n

\u2018People in the UK store an average of 651 photos on their mobile phones, meaning that a potential 11.8 billion photos are lost in the ether,\u2019 said the firm, basing its estimate on the 52 million smartphones in the UK.<\/p>\n

Lee Palmer, vice-president of the firm\u2019s imaging division in Europe, added: \u201811.8 billion photos is a significant number and over a quarter of people were \u201cdevastated\u201d to lose their pictures.<\/p>\n

\u2018Considering we live in a digital world and are likely to have experienced some form of digital loss, be it a document, email or something as valued as photos, it\u2019s surprising that so many people aren\u2019t doing more to prevent themselves from having to deal with the frustration this causes.\u2019<\/p>\n\"kodak<\/a>\n

Although 78% of respondents were willing to print photos taken on a smartphones, they are put off by \u2018a perception that photos taken on mobile devices aren\u2019t good enough quality (31%); are difficult to get from a mobile to a printer (15%); or because they simply don\u2019t know how to print from a mobile phone (19%)\u2019.<\/p>\n

The news follows warnings from experts that photographers must print images they want to preserve, or treasured photos may be unavailable to future generations when digital storage media wears out or becomes obsolete.<\/p>\n\"iStock_000009072071_XXXLarge<\/a>\n

\u00a9 istockphoto.com\/Davidf<\/p>\n

Earlier this year, Amateur Photographer <\/em>(AP) published an article highlighting the dangers of photographers sleepwalking towards a \u2018photographic Armageddon\u2019<\/a>.<\/p>\n

Kodak Alaris launched a similar printing mission in 2013. Back then, it planned to double the number of images printed by making it easier for consumers to print their smartphone photos.<\/p>\n

Kodak Alaris was set up after UK Kodak Pension Plan acquired the Personalized Imaging and Document Imaging businesses from US-based Eastman Kodak in September 2013.<\/p>\n

The Kodak Moments App is available for Android<\/a> and iPhone<\/a>.<\/p>\n

COFFEE HOUSES AND CINEMAS LINED UP AS POTENTIAL NEW LOCATIONS FOR PHOTO PRINTING<\/a><\/p>\n

Key findings from Kodak Alaris survey:<\/strong><\/p>\n

\u2022 \u00a0 4%\u00a0of people have over 2,501 photos stored on their mobile device<\/em><\/p>\n

\u2022\u00a0\u00a0\u00a0 Nearly one in five people in the UK (19%) look at the images stored on their device daily<\/em><\/p>\n

\u2022\u00a0\u00a0\u00a0 In spite of a nonchalant attitude to protecting our content, we put a huge amount of effort into capturing images, with a third (34%) of us taking anywhere between four and 10 images of the same thing in an attempt to capture the best picture<\/em><\/p>\n

\u2022\u00a0\u00a0\u00a0 A third (33%) of people said that looking at physical photos, rather than digital ones (14%) elicits a more positive emotional response<\/em><\/p>\n

\u2022\u00a0\u00a0 70% of people feel nostalgic when they view a printed photo<\/em><\/p>\n

\u2022\u00a0\u00a0\u00a0 Over half (54%) of people say viewing a printed photo makes them feel happy<\/em><\/p>\n

\u2022\u00a0\u00a0\u00a0 Nearly half of people (44%) have lost photos because of a broken\/corrupt device<\/em><\/p>\n

\u2022\u00a0\u00a0\u00a0 One in 10 people lost photos from a phone as a result of dropping it down the toilet or a similar mishap<\/em><\/p>\n

\u2022\u00a0\u00a0\u00a0 The most common emotional response to losing photos was to be upset (63%), while many were irritated (47%) or angry (42%)<\/em><\/p>\n

\u2022\u00a0\u00a0\u00a0 Half of 25-34 year olds use a cloud-storage service to protect their photos compared to just 28% of those who are 55+<\/em><\/p>\n

\u2022\u00a0\u00a0\u00a0 12% of people print their photos to prevent them being lost<\/em><\/p>\n

\u2022\u00a0\u00a0\u00a0 18-24 year olds are the most likely to print their photos to prevent loss (16%)<\/em><\/p>\n

\u2022\u00a0\u00a0\u00a0 30% of people have lost photos through defunct tech:<\/em>
\n \u2022\u00a0\u00a0\u00a0 Floppy disks: 32%<\/em>
\n \u2022\u00a0\u00a0\u00a0 MiniDiscs: 22%<\/em>
\n\u2022\u00a0\u00a0\u00a0 VHS: 12%<\/em>
\n \u2022\u00a0\u00a0\u00a0 Zip disk: 11%<\/em><\/p>\n

\u2022\u00a0\u00a0\u00a0 Almost half of people surveyed (46%) are worried about being able to access their photos in the future (10 years\u2019 time)<\/em><\/p>\n

\u2022\u00a0\u00a0\u00a0 Over half (56%) are worried about the fact that technology will change<\/em><\/p>\n

\u2022\u00a0\u00a0\u00a0 Nearly a third (30%) worry that they won\u2019t be able to find their images<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Kodak has launched a free app designed to encourage people to immediately share their mobile phone images on social media, or order prints, as 35% of Brits admit to losing smartphone photos.<\/p>\n","protected":false},"author":324,"featured_media":33859,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[],"product-category":[],"class_list":["post-60364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photo-news"],"yoast_head":"\nKodak Alaris wages war on photographic Armageddon - Amateur Photographer<\/title>\n<meta name=\"description\" content=\"Kodak has launched a free app designed to encourage people to immediately share their mobile phone images on social media, or order prints, as 35% of Brits admit to losing smartphone photos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/kodak-wages-war-on-photographic-armageddon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kodak Alaris wages war on photographic Armageddon\" \/>\n<meta property=\"og:description\" content=\"Kodak has launched a free app designed to encourage people to immediately share their mobile phone images on social media, or order prints, as 35% of Brits admit to losing smartphone photos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/kodak-wages-war-on-photographic-armageddon\/\" \/>\n<meta property=\"og:site_name\" content=\"Amateur Photographer\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/Amateur.photographer.magazine\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-08T10:01:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-09-11T13:02:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2014\/09\/iPhone6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"2133\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Megan Graye\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:site\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megan Graye\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/kodak-wages-war-on-photographic-armageddon\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/kodak-wages-war-on-photographic-armageddon\/\"},\"author\":{\"name\":\"Megan Graye\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/09a37c0ec6db00d983eb2045e99ff2f1\"},\"headline\":\"Kodak Alaris wages war on photographic Armageddon\",\"datePublished\":\"2015-09-08T10:01:21+00:00\",\"dateModified\":\"2015-09-11T13:02:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/kodak-wages-war-on-photographic-armageddon\/\"},\"wordCount\":670,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/kodak-wages-war-on-photographic-armageddon\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2014\/09\/iPhone6.jpg\",\"articleSection\":[\"Latest news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/kodak-wages-war-on-photographic-armageddon\/\",\"url\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/kodak-wages-war-on-photographic-armageddon\/\",\"name\":\"Kodak Alaris wages war on photographic Armageddon - 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