{"id":7171,"date":"2014-01-10T00:06:00","date_gmt":"2014-01-10T00:06:00","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/uncategorized\/ces-2014-olympus-may-re-enter-dslr-arena-7171"},"modified":"2014-09-02T12:45:24","modified_gmt":"2014-09-02T11:45:24","slug":"ces-2014-olympus-may-re-enter-dslr-arena","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/ces-2014-olympus-may-re-enter-dslr-arena\/","title":{"rendered":"CES 2014: Olympus may re-enter DSLR arena"},"content":{"rendered":"

In an interview with AP at CES, Olympus’s SLR products planning manager Toshi Terada confirmed that Olympus has stopped DSLR development but he did not rule out its return.<\/p>\n

\u2018Nobody knows 10 years away… once we can get a very nice share [in mirrorless] we may expand the business to DSLR again, but at this moment we are just concentrating on mirrorless and we have no plan to go into DSLR.’<\/p>\n

\n CSC peak?<\/strong>\n <\/p>\n

Overall CSC market sales are flagging compared to the success of the format’s early years, however. <\/p>\n

In September last year, for example, total UK sales fell 20%<\/a> on the same month the year before. <\/p>\n

However, Terada said he expects demand for Olympus CSCs to grow and declined to be drawn when asked whether the market had reached its peak.’<\/p>\n

\u2018It’s a really hard question,’ he said.<\/p>\n

\n Threat to ‘mid-tier’ makers <\/strong>\n <\/p>\n

Last year, Olympus’ Imaging Systems business reported an operating loss<\/a> more than double that of the previous year, despite cost reduction efforts. <\/p>\n

And, over Christmas, a report by news agency Reuters<\/a> suggested that only Canon, Nikon, and Sony will survive the war against smartphones – leaving behind \u2018mid-tier’ manufacturers such as Olympus. <\/p>\n

Credit Suisse imaging analyst Yu Yoshida is quoted as telling Reuters: \u2018Only those who have a strong brand and are competitive on price will last and only Canon, Nikon and Sony fulfil that criteria.’<\/p>\n

Yet, as far as CSCs are concerned, Terada believes Olympus has the potential to take a large chunk of the market, in two ways: by winning over existing DSLR users; and by pulling in complete newcomers to system cameras.<\/p>\n

\u2018The world of interchangeable lens has changed,’ said Terada. <\/p>\n

‘This is our opportunity to grab current DSLR users to switch to mirrorless…<\/p>\n

\u2018And in changing the [interchangeable-lens] system from the mirror\/mechanical type to the digital type, we can expect new users.’<\/p>\n","protected":false},"excerpt":{"rendered":"

LAS VEGAS \u2013 Olympus may one day revive development of DSLRs if sales of mirrorless compact system cameras give the firm enough market share to enable it to expand its business.<\/p>\n","protected":false},"author":324,"featured_media":7172,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[],"product-category":[],"class_list":["post-7171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photo-news"],"yoast_head":"\nCES 2014: Olympus may re-enter DSLR arena - Amateur Photographer<\/title>\n<meta name=\"description\" content=\"LAS VEGAS \u2013 Olympus may one day revive development of DSLRs if sales of mirrorless compact system cameras give the firm enough market share to enable it to expand its business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/ces-2014-olympus-may-re-enter-dslr-arena\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CES 2014: Olympus may re-enter DSLR arena\" \/>\n<meta property=\"og:description\" content=\"LAS VEGAS \u2013 Olympus may one day revive development of DSLRs if sales of mirrorless compact system cameras give the firm enough market share to enable it to expand its business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/ces-2014-olympus-may-re-enter-dslr-arena\/\" \/>\n<meta property=\"og:site_name\" content=\"Amateur Photographer\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/Amateur.photographer.magazine\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-10T00:06:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-09-02T11:45:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2014\/01\/CES_logo2sm.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"350\" \/>\n\t<meta property=\"og:image:height\" content=\"221\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Megan Graye\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:site\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megan Graye\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/ces-2014-olympus-may-re-enter-dslr-arena\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/ces-2014-olympus-may-re-enter-dslr-arena\/\"},\"author\":{\"name\":\"Megan Graye\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/09a37c0ec6db00d983eb2045e99ff2f1\"},\"headline\":\"CES 2014: Olympus may re-enter DSLR arena\",\"datePublished\":\"2014-01-10T00:06:00+00:00\",\"dateModified\":\"2014-09-02T11:45:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/ces-2014-olympus-may-re-enter-dslr-arena\/\"},\"wordCount\":317,\"commentCount\":5,\"image\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/ces-2014-olympus-may-re-enter-dslr-arena\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2014\/01\/CES_logo2sm.jpg\",\"articleSection\":[\"Latest news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/ces-2014-olympus-may-re-enter-dslr-arena\/\",\"url\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/ces-2014-olympus-may-re-enter-dslr-arena\/\",\"name\":\"CES 2014: Olympus may re-enter DSLR arena - 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