{"id":80629,"date":"2016-06-22T14:02:53","date_gmt":"2016-06-22T13:02:53","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/?p=80629"},"modified":"2016-06-24T16:05:30","modified_gmt":"2016-06-24T15:05:30","slug":"hasselblad-reveals-x1d-mirrorless-medium-format-camera","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-reveals-x1d-mirrorless-medium-format-camera\/","title":{"rendered":"Hasselblad reveals X1D mirrorless medium format camera (update)"},"content":{"rendered":"<p>The Hasselblad X1D will initially come with the option of two lenses: a new 45mm and 90mm.<\/p>\n<p>The X1D sensor measures 43.8&#215;32.9mm.<\/p>\n<p>Speaking at a press launch in Gothenburg, Sweden, Hasselblad CEO Perry Oosting (pictured below) said: <em>&#8216;<\/em>We hope to write another chapter in the Hasselblad story.<em>\u2019<\/em><\/p>\n<p>Hasselblad says the X1D is aimed at the professional \u2013 as a more portable camera \u2013 and the &#8216;dedicated amateur&#8217; and semi-professional who wants to upgrade to a medium format system from a full-frame DSLR.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-80667\" src=\"\/wp-content\/uploads\/2016\/06\/oosting.web_.jpg\" alt=\"OLYMPUS DIGITAL CAMERA\" width=\"480\" height=\"640\" srcset=\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/oosting.web_.jpg 480w, https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/oosting.web_.jpg?resize=300,400 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><em>Hasselblad CEO Perry Oosting with the new X1D<\/em> <em>which aims to open up a new market for the 75-year-old company, and is hailed as a &#8216;game changer<\/em>&#8216; [\u00a9 C Cheesman]<\/p>\n<p>The firm hails the X1D as a small camera with a <em>&#8216;<\/em>huge<em>\u2019<\/em> sensor, yet solid and light, at 725g weighing the same as half an Apple MacBook Air laptop.<\/p>\n<p>Borrowing the imaging sensor from the H6D range, features include a touch display, &#8217;14 stops<em>\u2019<\/em> of dynamic range and Full HD video at 25 frames per second.<\/p>\n<p>There will be a new line of lenses called the XCD range, the first of which will be a 45mm f\/3.5 (\u00a31,788) and a 90mm f\/3.2 (\u00a32,148).<\/p>\n<p>A 30mm lens will be unveiled at the Photokina trade show in Cologne, Germany in September.<\/p>\n<p>Priced \u00a37,188, the X1D is due out at the end of August\/beginning of September.<\/p>\n<p>Oosting said he sees the X1D launch as a &#8216;milestone&#8217; for Hasselblad, but indicated at more to come during 2016, telling journalists: &#8216;There will be more surprises at Photokina.\u2019<\/p>\n<p>\u2022<a href=\"http:\/\/amateurphotographer.co.uk\/latest\/photo-news\/interview-hasselblad-ceo-x1d-lens-roadmap-impact-brexit-vote-80727\"> AP INTERVIEW WITH HASSELBLAD CEO <\/a><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-80645\" src=\"\/wp-content\/uploads\/2016\/06\/X1D_Side_View.web_.jpg\" alt=\"X1D_Side_View.web\" width=\"640\" height=\"640\" srcset=\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/X1D_Side_View.web_.jpg 640w, https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/X1D_Side_View.web_.jpg?resize=300,300 300w, https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/X1D_Side_View.web_.jpg?resize=400,400 400w, https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/X1D_Side_View.web_.jpg?resize=170,170 170w, https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/X1D_Side_View.web_.jpg?resize=562,562 562w, https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/X1D_Side_View.web_.jpg?resize=150,150 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/strong><\/p>\n\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-80644\" src=\"\/wp-content\/uploads\/2016\/06\/X1D_Rear_Menu.web_.jpg\" alt=\"X1D_Rear_Menu.web\" width=\"640\" height=\"640\" srcset=\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/X1D_Rear_Menu.web_.jpg 640w, https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/X1D_Rear_Menu.web_.jpg?resize=300,300 300w, https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/X1D_Rear_Menu.web_.jpg?resize=400,400 400w, https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/X1D_Rear_Menu.web_.jpg?resize=170,170 170w, https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/X1D_Rear_Menu.web_.jpg?resize=562,562 562w, https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/X1D_Rear_Menu.web_.jpg?resize=150,150 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/strong><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-80643\" src=\"\/wp-content\/uploads\/2016\/06\/X1D_Lifestyle_InHand.web_.jpg\" alt=\"X1D_Lifestyle_InHand.web\" width=\"854\" height=\"640\" srcset=\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/X1D_Lifestyle_InHand.web_.jpg 854w, https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/X1D_Lifestyle_InHand.web_.jpg?resize=135,100 135w, https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/X1D_Lifestyle_InHand.web_.jpg?resize=300,225 300w, https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/X1D_Lifestyle_InHand.web_.jpg?resize=534,400 534w, https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/X1D_Lifestyle_InHand.web_.jpg?resize=562,421 562w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/>\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-80646\" src=\"\/wp-content\/uploads\/2016\/06\/X1D_Top_View.web_.jpg\" alt=\"X1D_Top_View.web\" width=\"640\" height=\"640\" srcset=\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/X1D_Top_View.web_.jpg 640w, https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/X1D_Top_View.web_.jpg?resize=300,300 300w, https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/X1D_Top_View.web_.jpg?resize=400,400 400w, https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/X1D_Top_View.web_.jpg?resize=170,170 170w, https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/X1D_Top_View.web_.jpg?resize=562,562 562w, https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/X1D_Top_View.web_.jpg?resize=150,150 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-80649\" src=\"\/wp-content\/uploads\/2016\/06\/X1D_Front.web_.jpg\" alt=\"X1D_Front.web\" width=\"640\" height=\"640\" srcset=\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/X1D_Front.web_.jpg 640w, https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/X1D_Front.web_.jpg?resize=300,300 300w, https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/X1D_Front.web_.jpg?resize=400,400 400w, https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/X1D_Front.web_.jpg?resize=170,170 170w, https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/X1D_Front.web_.jpg?resize=562,562 562w, https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/X1D_Front.web_.jpg?resize=150,150 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\n<p><strong>Press release<\/strong><\/p>\n<p><strong><em>Hasselblad announces groundbreaking X1D<\/em><\/strong><br \/>\n<em> The world\u2019s first compact mirrorless digital medium format camera<\/em><br \/>\n<em> Hasselblad is proud to introduce the groundbreaking X1D \u2013 weighing less than half that of a conventional digital medium format camera, the mirrorless 50MP camera is a game changer in the world of photography.<\/em><\/p>\n<p><em>Inspired by the brand\u2019s iconic design heritage, the camera is ergonomic and compact, offering a handling experience unlike any other. Handmade in Sweden, the X1D combines Scandinavian sensibility with beautiful performance.<\/em><\/p>\n<p><em>Like the iconic V System, the X1D seamlessly combines portability with excellent optical quality for which the brand is renowned. Hasselblad has ingeniously introduced mirrorless technology to digital medium format for the first time ever, creating a precision performance camera that can sit in the palm of your hand. The 50MP CMOS sensor captures the finest details with true natural colours.<\/em><\/p>\n<p><em>Commenting on the announcement Perry Oosting, Hasselblad CEO noted: \u201cThe X1D marks a pivotal point in Hasselblad\u2019s rich 75-year history. This camera makes medium format photography available to a new generation of Hasselblad users, while pushing the existing limits of photography to new heights.\u201d<\/em><\/p>\n<p><em>A completely new family of dedicated autofocus lenses has been developed to support optical quality and portability, offering a wide range of shutter speeds and full flash synchronisation up to 1\/2000th second.<\/em><\/p>\n<p><em>Weighing just 725g and including HD video, Wi-Fi and built-in GPS, the X1D is a trusted partner and ideal travel companion. The robust exterior is dust and weather proof, providing durability to take with you wherever you go.<\/em><\/p>\n<p><em>The X1D has been created with passionate photographers in mind, opening up Hasselblad to a new generation of creatives. Ideal for those who want to create the highest quality medium format images with a straightforward and easy to use camera that can fit in the palm of your hand.<\/em><\/p>\n<p><em>Key features:<\/em><br \/>\n<em> \u2022\u00a0Compact, lightweight (725g), highly portable and user-friendly medium format technology<\/em><br \/>\n<em> \u2022\u00a0Large 50MP CMOS medium format sensor delivering up to 14 stops of dynamic range<\/em><br \/>\n<em> \u2022\u00a0New line of XCD lenses with integral central shutter; 45mm and 90mm available at launch<\/em><br \/>\n<em> \u2022 Compatible with all 12 lenses and lens accessories from the Hasselblad professional H System (adapter required)<\/em><br \/>\n<em> \u2022\u00a0Multiple image format options<\/em><br \/>\n<em> \u2022\u00a0High quality XGA electronic viewfinder or high resolution rear display with touch functionality<\/em><br \/>\n<em> \u2022 Wide range of shutter speeds: 60 minutes to 1\/2000th sec. with full flash synchronisation throughout the range<\/em><br \/>\n<em> \u2022\u00a0An ISO range from 100 to 25,600<\/em><br \/>\n<em> \u2022 Dual SD card slots, GPS and Wi-Fi<\/em><br \/>\n<em> \u2022 USB 3.0 Type-C connector, Mini HDMI, Audio In\/Out<\/em><br \/>\n<em> \u2022 Weather and dust sealings<\/em><br \/>\n<em> \u2022 HD video<\/em><br \/>\n<em> \u2022 Phocus 3.1 for simple and quick raw image processing. Adobe Photoshop\u00ae and Adobe Photoshop Lightroom\u00ae compatible.<\/em><br \/>\n<em> For additional information, please see the datasheet.<\/em><br \/>\n<em> The X1D is priced at 7,900 EUR \/ 8,995 USD \/ 5,990 GBP. All prices stated are exclusive of VAT.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hasselblad has today announced a mirrorless medium-format camera which the Swedish company bills as a groundbreaking development. The X1D includes a 50MP sensor and a top ISO of 25,600.<\/p>\n","protected":false},"author":324,"featured_media":80628,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[],"product-category":[],"class_list":["post-80629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photo-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hasselblad reveals X1D mirrorless medium format camera (update) - Amateur Photographer<\/title>\n<meta name=\"description\" content=\"Hasselblad has today announced a mirrorless medium-format camera which the Swedish company bills as a groundbreaking development. The X1D includes a 50MP sensor and a top ISO of 25,600.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-reveals-x1d-mirrorless-medium-format-camera\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hasselblad reveals X1D mirrorless medium format camera (update)\" \/>\n<meta property=\"og:description\" content=\"Hasselblad has today announced a mirrorless medium-format camera which the Swedish company bills as a groundbreaking development. The X1D includes a 50MP sensor and a top ISO of 25,600.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-reveals-x1d-mirrorless-medium-format-camera\/\" \/>\n<meta property=\"og:site_name\" content=\"Amateur Photographer\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/Amateur.photographer.magazine\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-22T13:02:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-06-24T15:05:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/X1D_Front34_View-thumb1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Megan Graye\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:site\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megan Graye\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-reveals-x1d-mirrorless-medium-format-camera\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-reveals-x1d-mirrorless-medium-format-camera\/\"},\"author\":{\"name\":\"Megan Graye\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/09a37c0ec6db00d983eb2045e99ff2f1\"},\"headline\":\"Hasselblad reveals X1D mirrorless medium format camera (update)\",\"datePublished\":\"2016-06-22T13:02:53+00:00\",\"dateModified\":\"2016-06-24T15:05:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-reveals-x1d-mirrorless-medium-format-camera\/\"},\"wordCount\":737,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-reveals-x1d-mirrorless-medium-format-camera\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/X1D_Front34_View-thumb1.jpg\",\"articleSection\":[\"Latest news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-reveals-x1d-mirrorless-medium-format-camera\/\",\"url\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-reveals-x1d-mirrorless-medium-format-camera\/\",\"name\":\"Hasselblad reveals X1D mirrorless medium format camera (update) - Amateur Photographer\",\"isPartOf\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-reveals-x1d-mirrorless-medium-format-camera\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-reveals-x1d-mirrorless-medium-format-camera\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/X1D_Front34_View-thumb1.jpg\",\"datePublished\":\"2016-06-22T13:02:53+00:00\",\"dateModified\":\"2016-06-24T15:05:30+00:00\",\"author\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/09a37c0ec6db00d983eb2045e99ff2f1\"},\"description\":\"Hasselblad has today announced a mirrorless medium-format camera which the Swedish company bills as a groundbreaking development. 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