{"id":80983,"date":"2016-07-04T09:53:49","date_gmt":"2016-07-04T08:53:49","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/?p=80983"},"modified":"2016-06-29T09:54:16","modified_gmt":"2016-06-29T08:54:16","slug":"genre-and-photography","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/opinion\/genre-and-photography\/","title":{"rendered":"Genre and photography"},"content":{"rendered":"

It\u2019s always risky for an academic to stray too far from a core expertise. Expertise comes from the time taken to pursue a subject in depth, and, in my experience, scientists and engineers are among the worst, assuming they can use the tools of their trade to make light work other disciplines. Despite this, my intention in this article is to travel far from my own comfort zone, to a branch of communication studies called \u2018genre theory.\u2019<\/p>\n

One mistake a dilettante expert can make is to assume that a jargon phrase means the same across all disciplines. This is rarely the case. Researching this article, I find that \u2018genre theory\u2019 is a common field of research in film studies.<\/p>\n

The version I\u2019m writing about is rather more formal and defined. I first came across it at a conference attended by a brilliant American professor of English, Clay Spinuzzi. Clay\u2019s research specialisation is genre theory, and more particularly what he calls \u2018genre ecologies\u2019.<\/p>\n

Since he introduced it to me, I have found it useful for helping technical people (who are often very poor at communicating) understand more fully what is involved. Since photography is also a branch of communications, I thought it would be interesting to apply this theory towards understanding what makes photographs \u2018good\u2019 or \u2018bad\u2019.<\/p>\n

In communications theory, a genre is a communication form that is adopted by a formal or informal community that uses the communication medium in a similar way for a similar purpose. The important thing in terms of design communication is that the genre shapes the style and expectation. If you go too far outside accepted genre, you risk miscommunication, simply because the expectation of those you communicate with is somewhat different.<\/p>\n

If we view photography as a means of communication, then we can identify a number of different genres in the sense used by communication studies. At one level, these are simply the well-understood photography genres, such as portrait, landscape, wedding and so on.<\/p>\n

However, within each of these genres, we see developed styles and subgenres. In some, you can trace the development of a genre over time.<\/p>\n

Wedding photos are a good example. If you look at wedding photos taken before the second half of the 20th century, they will be very formal.<\/p>\n

Nowadays, the genre has changed substantially and you expect to see crossovers with other genres such as fashion, and a much clearer attempt to capture personality and romance.<\/p>\n

Genres evolve because people will sometimes push their boundaries \u2013 it\u2019s what we call \u2018originality\u2019. However, if you go too far, you can move beyond the expectations of the genre and communication suffers.<\/p>\n\t\t

\n\t\t\t\"Genre-and-photography-informal-wedding\"\t\t\t

Nowadays, we also expect to see shots that convey a message about those involved<\/p>\n\t\t<\/div>\n\t\t\n

Bob Newman is currently Professor of Computer Science at the University of Wolverhampton. He has been working with the design and development of high-technology equipment for 35 years and two of his products have won innovation awards. Bob is also a camera nut and a keen amateur photographer<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s always risky for an academic to stray too far from a core expertise. Expertise comes from the time taken to pursue a subject in depth, and, in my experience, scientists and engineers are among the worst, assuming they can use the tools of their trade to make light work other disciplines. Despite this, my […]<\/p>\n","protected":false},"author":323,"featured_media":80986,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[466],"tags":[],"product-category":[],"class_list":["post-80983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion"],"yoast_head":"\nGenre and photography - Amateur Photographer<\/title>\n<meta name=\"description\" content=\"Professor Bob Newman introduces the idea of genre theory and photography.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/opinion\/genre-and-photography\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Genre and photography\" \/>\n<meta property=\"og:description\" content=\"Professor Bob Newman introduces the idea of genre theory and photography.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/opinion\/genre-and-photography\/\" \/>\n<meta property=\"og:site_name\" content=\"Amateur Photographer\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/Amateur.photographer.magazine\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-04T08:53:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/Genre-and-photography-formal-wedding.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"630\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rosee Woodland\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:site\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rosee Woodland\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/opinion\/genre-and-photography\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/opinion\/genre-and-photography\/\"},\"author\":{\"name\":\"Rosee Woodland\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/f95a396031978ed0ea69236f11b520a5\"},\"headline\":\"Genre and photography\",\"datePublished\":\"2016-07-04T08:53:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/opinion\/genre-and-photography\/\"},\"wordCount\":515,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/opinion\/genre-and-photography\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/06\/Genre-and-photography-formal-wedding.jpg\",\"articleSection\":[\"Opinion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/opinion\/genre-and-photography\/\",\"url\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/opinion\/genre-and-photography\/\",\"name\":\"Genre and photography - 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