{"id":8519,"date":"2013-09-03T12:22:00","date_gmt":"2013-09-03T11:22:00","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/uncategorized\/smartphones-and-low-profile-kill-general-imaging-europe-8519"},"modified":"2014-11-06T16:50:13","modified_gmt":"2014-11-06T16:50:13","slug":"smartphones-and-low-profile-kill-general-imaging-europe","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/smartphones-and-low-profile-kill-general-imaging-europe\/","title":{"rendered":"Smartphones and low profile kill General Imaging Europe"},"content":{"rendered":"

General Imaging Europe has confirmed that it has ceased trading after six years of operation in the UK. It has also shut down its European offices in Germany.<\/p>\n

Six staff in the UK and six in Germany have lost their jobs as a result of the closures.<\/p>\n

\u2018We have ceased European operations. Cameras will no longer be imported into Europe,’ confirmed Gary Banks, commercial director for European operations at General Imaging Europe.<\/p>\n

\u2018We are no longer supplying products and any pending orders will be cancelled,’ he said.<\/p>\n

Speaking to Amateur Photographer<\/em> (AP) Banks spelt out the tough times faced by a business vying for market share amid a smartphone revolution that removed profits at the \u2018bottom-end’ of the compact camera market.<\/p>\n

A move towards mid-range bridge cameras did not pay dividends either, it seems, as the firm struggled to compete on price in a cutthroat arena brimming with more recognisable camera brands.<\/p>\n

Banks believes GE cameras offer the same quality as those made by many other manufacturers and he voiced frustration that the GE name failed to woo consumers who would seek out well-known players.<\/p>\n

Banks, who has previously worked at Kodak and Samsung \u2013 and is well known in the UK photo industry \u2013 said: \u2018We recognised a couple of years ago that demand would be for zoom – away from pixels.<\/p>\n

\u2018They were planning to bring in some much bigger zooms as well.’<\/p>\n

But, he added: \u2018We didn’t have the brand to give consumers the confidence in a sale.’<\/p>\n

Reacting to initial news<\/a> of the company’s demise, yesterday, two members of the AP website forum wrote that they were both unaware that GE sold cameras.<\/p>\n

Banks said GE cameras are still being made but their sale is now limited to the American market.<\/p>\n

He pointed out that customers will continue to receive a full, one-year, warranty<\/a> and he suggested that any local creditors would not be left empty-handed.<\/p>\n","protected":false},"excerpt":{"rendered":"

The rise of the camera phone was the beginning of the end for General Electric (GE)\u2019s hopes of making a success out of selling cameras in Europe.<\/p>\n","protected":false},"author":324,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[],"product-category":[],"class_list":["post-8519","post","type-post","status-publish","format-standard","hentry","category-photo-news"],"yoast_head":"\nSmartphones and low profile kill General Imaging Europe - Amateur Photographer<\/title>\n<meta name=\"description\" content=\"The rise of the camera phone was the beginning of the end for General Electric (GE)\u2019s hopes of making a success out of selling cameras in Europe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/smartphones-and-low-profile-kill-general-imaging-europe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smartphones and low profile kill General Imaging Europe\" \/>\n<meta property=\"og:description\" content=\"The rise of the camera phone was the beginning of the end for General Electric (GE)\u2019s hopes of making a success out of selling cameras in Europe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/smartphones-and-low-profile-kill-general-imaging-europe\/\" \/>\n<meta property=\"og:site_name\" content=\"Amateur Photographer\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/Amateur.photographer.magazine\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-03T11:22:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-11-06T16:50:13+00:00\" \/>\n<meta name=\"author\" content=\"Megan Graye\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:site\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megan Graye\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/smartphones-and-low-profile-kill-general-imaging-europe\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/smartphones-and-low-profile-kill-general-imaging-europe\/\"},\"author\":{\"name\":\"Megan Graye\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/09a37c0ec6db00d983eb2045e99ff2f1\"},\"headline\":\"Smartphones and low profile kill General Imaging Europe\",\"datePublished\":\"2013-09-03T11:22:00+00:00\",\"dateModified\":\"2014-11-06T16:50:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/smartphones-and-low-profile-kill-general-imaging-europe\/\"},\"wordCount\":328,\"commentCount\":0,\"articleSection\":[\"Latest news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/smartphones-and-low-profile-kill-general-imaging-europe\/\",\"url\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/smartphones-and-low-profile-kill-general-imaging-europe\/\",\"name\":\"Smartphones and low profile kill General Imaging Europe - 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