{"id":86949,"date":"2016-07-12T12:41:29","date_gmt":"2016-07-12T11:41:29","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/?p=86949"},"modified":"2016-07-12T13:13:37","modified_gmt":"2016-07-12T12:13:37","slug":"hasselblad-dji-reveal-first-fruits-joint-venture","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-dji-reveal-first-fruits-joint-venture\/","title":{"rendered":"Hasselblad and drone maker DJI reveal first fruits of joint venture"},"content":{"rendered":"

The Hasselblad A5D camera has been bundled with DJI\u2019s M600 drone, as the first product to spring from a strategic alliance announced last November.<\/p>\n

In a statement, Hasselblad said that its A5D camera \u2018combines the world\u2019s best optics and sensors with a modern, compact design.<\/p>\n

\u2018The sensors are almost twice the size of those used in today\u2019s best 35mm DSLR cameras and the A5D lens comes in 50mm.\u2019<\/p>\n

Hasselblad CEO Perry Oosting added: \u2018Combining best-in-class aerial optics with the world\u2019s most powerful aerial platform is a natural development for DJI and Hasselblad.<\/p>\n

\u2018We are delighted to provide this unique bundle to professional photographers, surveyors and mappers.\u2019<\/p>\n

Hasselblad\u2019s A5D aerial camera<\/a> is available in either 50- or 80-million-pixel versions, with the option of adding an infrared filter to help with specialist applications such as environmental surveying and crop management.<\/p>\n

Hasselblad said the two companies are planning to launch further\u00a0products.<\/p>\n

Last year<\/a>, DJI acquired a minority stake in the legendary camera maker in a move designed to allow the companies to combine their \u2018technical knowledge and inventive spirit\u2019.<\/p>\n

At the time, DJI\u2019s founder and CEO Frank Wang said: \u2018Hasselblad and DJI share a passion to provide creative people with cutting-edge, inventive technology to help them take visual storytelling to the next level.<\/p>\n

\u2018With this partnership, we combine our strengths to further push the borders of what\u2019s possible in imaging technology.\u2019<\/p>\n

UK price and availability was not available at the time of writing.<\/p>\n","protected":false},"excerpt":{"rendered":"

A drone equipped with a high-end aerial camera has today been announced by Hasselblad and DJI.<\/p>\n","protected":false},"author":324,"featured_media":86955,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[],"product-category":[],"class_list":["post-86949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photo-news"],"yoast_head":"\nHasselblad and drone maker DJI reveal first fruits of joint venture - Amateur Photographer<\/title>\n<meta name=\"description\" content=\"A drone equipped with a high-end aerial camera has today been announced by Hasselblad and DJI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-dji-reveal-first-fruits-joint-venture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hasselblad and drone maker DJI reveal first fruits of joint venture\" \/>\n<meta property=\"og:description\" content=\"A drone equipped with a high-end aerial camera has today been announced by Hasselblad and DJI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-dji-reveal-first-fruits-joint-venture\/\" \/>\n<meta property=\"og:site_name\" content=\"Amateur Photographer\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/Amateur.photographer.magazine\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-12T11:41:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-07-12T12:13:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/07\/Hasselblad-drone.web_.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Megan Graye\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:site\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megan Graye\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-dji-reveal-first-fruits-joint-venture\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-dji-reveal-first-fruits-joint-venture\/\"},\"author\":{\"name\":\"Megan Graye\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/09a37c0ec6db00d983eb2045e99ff2f1\"},\"headline\":\"Hasselblad and drone maker DJI reveal first fruits of joint venture\",\"datePublished\":\"2016-07-12T11:41:29+00:00\",\"dateModified\":\"2016-07-12T12:13:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-dji-reveal-first-fruits-joint-venture\/\"},\"wordCount\":263,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-dji-reveal-first-fruits-joint-venture\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/07\/Hasselblad-drone.web_.jpg\",\"articleSection\":[\"Latest news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-dji-reveal-first-fruits-joint-venture\/\",\"url\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-dji-reveal-first-fruits-joint-venture\/\",\"name\":\"Hasselblad and drone maker DJI reveal first fruits of joint venture - 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