{"id":8922,"date":"2013-08-08T14:56:00","date_gmt":"2013-08-08T13:56:00","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/uncategorized\/nikon-plans-more-dslrs-as-csc-growth-slows-8922"},"modified":"2014-09-02T13:17:51","modified_gmt":"2014-09-02T12:17:51","slug":"nikon-plans-more-dslrs-as-csc-growth-slows","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/nikon-plans-more-dslrs-as-csc-growth-slows\/","title":{"rendered":"Nikon plans more DSLRs as CSC growth slows"},"content":{"rendered":"

\n
\n Nikon says it will ‘reconsider’ its Nikon 1 product planning strategy <\/em>
\n <\/sup>\n <\/p>\n

In business results<\/a> announced today, Nikon revised downwards by 550,000 the number of interchangeable-lens cameras it expects to sell in the year to 31 March 2014.<\/p>\n

The firms says the Nikon 1 \u2018represents the majority of [estimated] sales volume reduction’.<\/p>\n

It adds: \u2018[The] non-reflex camera market growth shows deceleration.’ <\/p>\n

Outlining its future strategy, Nikon says it wants to \u2018accelerate shifting newer products in the entry class of DSLR’.<\/p>\n

Separately, Nikon Imaging Company president Yasuyuki Okamoto is reported to have told news agency Reuters<\/a>: \u2018In Europe and the US the ratio of mirrorless to SLRs hasn’t grown at all, unlike in Asia, where it’s quite popular with women because it’s light. We had higher expectations for other regions. <\/p>\n

‘But people who like cameras tend to just go for SLRs, even though they’re very heavy.’<\/p>\n

The news comes as Nikon says it sold 80,000 fewer interchangeable-lens cameras and 60,000 fewer lenses in the three months to 30 June than in the same quarter the previous year.<\/p>\n

Meanwhile, sales of compact cameras, in volume terms, fell 30%.<\/p>\n

Nikon Imaging Company sales fell by 2.6 billion yen (around \u00a317.4 million).<\/p>\n","protected":false},"excerpt":{"rendered":"

Nikon plans to launch more \u2018entry-class\u2019 DSLRs and is set to review its Nikon 1 system planning strategy after it overestimated sales of compact system cameras.<\/p>\n","protected":false},"author":324,"featured_media":8923,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[],"product-category":[],"class_list":["post-8922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photo-news"],"yoast_head":"\nNikon plans more DSLRs as CSC growth slows - Amateur Photographer<\/title>\n<meta name=\"description\" content=\"Nikon plans to launch more \u2018entry-class\u2019 DSLRs and is set to review its Nikon 1 system planning strategy after it overestimated sales of compact system cameras.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/nikon-plans-more-dslrs-as-csc-growth-slows\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nikon plans more DSLRs as CSC growth slows\" \/>\n<meta property=\"og:description\" content=\"Nikon plans to launch more \u2018entry-class\u2019 DSLRs and is set to review its Nikon 1 system planning strategy after it overestimated sales of compact system cameras.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/nikon-plans-more-dslrs-as-csc-growth-slows\/\" \/>\n<meta property=\"og:site_name\" content=\"Amateur Photographer\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/Amateur.photographer.magazine\" \/>\n<meta property=\"article:published_time\" content=\"2013-08-08T13:56:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-09-02T12:17:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2013\/08\/Nikon_1_J3_front_main.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"661\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Megan Graye\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:site\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megan Graye\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/nikon-plans-more-dslrs-as-csc-growth-slows\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/nikon-plans-more-dslrs-as-csc-growth-slows\/\"},\"author\":{\"name\":\"Megan Graye\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/09a37c0ec6db00d983eb2045e99ff2f1\"},\"headline\":\"Nikon plans more DSLRs as CSC growth slows\",\"datePublished\":\"2013-08-08T13:56:00+00:00\",\"dateModified\":\"2014-09-02T12:17:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/nikon-plans-more-dslrs-as-csc-growth-slows\/\"},\"wordCount\":198,\"commentCount\":1,\"image\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/nikon-plans-more-dslrs-as-csc-growth-slows\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2013\/08\/Nikon_1_J3_front_main.jpg\",\"articleSection\":[\"Latest news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/nikon-plans-more-dslrs-as-csc-growth-slows\/\",\"url\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/nikon-plans-more-dslrs-as-csc-growth-slows\/\",\"name\":\"Nikon plans more DSLRs as CSC growth slows - 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