{"id":94131,"date":"2016-09-02T13:32:43","date_gmt":"2016-09-02T12:32:43","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/?p=94131"},"modified":"2016-09-06T16:40:25","modified_gmt":"2016-09-06T15:40:25","slug":"cash-from-your-camera-how-to-make-money-from-photography","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/technique\/expert_advice\/cash-from-your-camera-how-to-make-money-from-photography\/","title":{"rendered":"Cash from your camera: How to make money from photography"},"content":{"rendered":"

In today\u2019s world, it\u2019s quite challenging for anyone trying to make money from photography. Everybody is a photographer these days thanks to smartphones, and the tsunami of images posted online has diminished the perceived value of the photographic image. So should we all give up trying to make money and just regard photography as a hobby or only as a pursuit for the independently wealthy? Certainly not. There are still plenty of thriving photographic businesses out there. Just like all those predictions that the internet would wipe out books or magazines turned out to be exaggerations, so are the bleak prophecies that smartphones will kill off the photography market. Here, we\u2019re going look at some of the ways in which you can monetise your hard-earned photographic skills, with plenty of case studies and practical tips along the way. As always, we\u2019d love to hear your success stories.<\/p>\n

________________________________________________________________________________________________________<\/p>\n

Weddings<\/h1>\n\t\t
\n\t\t\t\"You\t\t\t

You don’t get a second chance once a wedding starts, so be 100% confident with focusing and exposure<\/p>\n\t\t<\/div>\n\t\t\n

Shooting a wedding is still one of the most popular ways of earning cash with your camera. The Society of Wedding and Portrait Photographers (SWPP) now has over 6,000 members. So what do readers moving into this potentially lucrative area need to think about?<\/p>\n

Rob Sanderson is an award-winning, Liverpool-based photographer who has been in the business for over 10 years. \u2018[Wedding photography] has got tougher as more and more photographers want to do it,\u2019 he says. \u2018But I still think there is cash to be made if you are producing work at the right standard. Newspaper stories of bungling photographers who have messed up a wedding reinforce the fact that it\u2019s worth spending money on someone who knows what he or she is doing.\u2019<\/p>\n

Rob stresses that you have to be 100% confident with your gear to be a successful wedding photographer. \u2018You don\u2019t get a second chance,\u2019 he adds. \u2018It can either be the most fun experience in the world or the biggest nightmare. You must know the venue, too. Scout it beforehand to check how the light will behave at specific times and seasons. Take plenty of test shots, as you have to deal with everything from the pitch black of the first dance to bright sunlight when people are outside.\u2019<\/p>\n

Preferred gear<\/h3>\n\t\t
\n\t\t\t\"Flash\t\t\t

Flash often isn’t allowed in church so ‘fast’ lenses are essential<\/p>\n\t\t<\/div>\n\t\t\n

Gear-wise, Rob now favours Fujifilm mirrorless cameras, and shrugs off any worries that the \u2018Uncle Bobs\u2019 (friends or relatives with a camera) might have more imposing-looking DSLRs. \u2018Some clients are relieved that I have a quiet, unobtrusive camera,\u2019 he adds. \u2018A smaller CSC is easier to blend in, so I get more personal and intimate imagery. Most churches and registry offices won\u2019t allow bounce flash, so I tend to shoot at wide apertures, using higher ISOs. The latest Fujifilm primes are amazing \u2013 some are as wide as f\/1.2. With regard to ISO, I do what I need to: I am more scared of camera movement from too slow a shutter speed than I am of noise. I will also use bounce flash or off-camera flash outside of the service when appropriate, but it\u2019s crucial to make the most of natural light.\u2019<\/p>\n

Things to remember<\/h3>\n

Rob stresses that people skills are crucial to succeed at weddings, particularly when organising group shots. \u2018Are you somebody who can naturally gather and cajole people in a non-aggressive manner? If not, you need to limit the group shots or get another guest to help,\u2019 he says.<\/p>\n

Another pitfall is over-promising on the number of images. \u2018I don\u2019t specify a number, as it depends on the job,\u2019 Rob says. \u2018The couple are not buying a number of images; they are buying the story of their day. The editing side of this job can be very time consuming, so make sure you have an efficient workflow system in Lightroom or whatever \u2013 I use my own presets, but there are lots you can buy or try for free.\u2019<\/p>\n\t\t

\n\t\t\t\"Longer\t\t\t

Longer lenses capture ‘moments’ without the photographer intruding<\/p>\n\t\t<\/div>\n\t\t\n

Rob also emphasises the importance of having back-up gear and being honest with the couple before taking on the job. \u2018Not everyone can afford full-time pros, so there is definitely room for amateurs,\u2019 he says, but don\u2019t pretend to be a professional when you\u2019re not.\u2019<\/p>\n

Rob gets most of his work through word-of-mouth recommendations. He also ensures his website is easy to find via good SEO, rather than advertising on Facebook or in wedding magazines.<\/p>\n

How much to charge?<\/h3>\n

\u2018There\u2019s nothing wrong with doing a couple of jobs cheaply at the beginning to build your portfolio \u2013 that\u2019s what I did,\u2019 Rob suggests. \u2018As you get more experienced, don\u2019t give away your work for free as wedding photography isn\u2019t easy, but at the same time be realistic. As an amateur you\u2019re unlikely to be able to justify charging \u00a32,000 a job, as a top professional would.\u2019<\/p>\n

Attend a workshop<\/h3>\n\"rps-workshop\"\n

If you\u2019re thinking of having a go at shooting weddings, Rob urges you to attend a workshop before starting. Here are some options.<\/p>\n

Aspire Photography Training<\/a> runs short beginner courses as well as year-long bespoke courses for amateur photographers. The Society of Wedding and Portrait Photographers<\/a> (SWPP) regularly runs workshops and courses, and has an annual convention in London. The Royal Photographic Society<\/a> (RPS) runs wedding photography and portrait workshops, and members get a discount.<\/p>\n

About Rob\"Rob-Sanderson_headshot\"<\/em><\/h3>\n

Rob Sanderson has been in the wedding photography business for more than 10 years. He is based in Liverpool, and runs his own workshops via Fujiholics.com<\/a>. Visit his website at www.robsanderson photography.co.uk<\/a><\/em><\/p>\n

________________________________________________________________________________________________________<\/p>\n

Selling to stock libraries<\/h1>\n\"AberSunset21May2016_km008\"<\/a>\n

Along with weddings and commercial portraits, selling images for stock is another classic revenue stream for amateurs and professionals alike. As with weddings, the competition is stiff, but if you find a niche and deliver sharp, well-exposed (and composed) images, there\u2019s still good money to be made. Just ask Keith Morris, a freelance stock shooter for Alamy and other libraries. \u2018My gross sales with Alamy come to about $336,000, which has paid for my house,\u2019 he reports. Remarkably, most of Keith\u2019s stock images are taken within walking distance of where he lives in Aberystwyth, Ceredigion. \u2018I don\u2019t travel and haven\u2019t been abroad since 1987,\u2019 he adds. I\u2019ve only been to England three times in the last decade! So these are all pictures I find when I go walking around Aberystwyth.\u2019<\/p>\n

Photographing the weather<\/h3>\n\"TMV2016_km037\"<\/a>\n

Another lucrative subject area is the weather. \u2018What sells in news feeds are people suffering bad weather or stuck in floods, says Keith. If it\u2019s a wet stormy day, I\u2019m out there shooting people under umbrellas. People enjoying hot sunny days do well, too.\u2019 While some readers may be put off trying to sell to stock libraries because of the technical criteria, Keith dismisses any suggestion that these are very strict. \u2018The file size requirement is quite small, so if you can\u2019t make a 5MB image that is sharp, well exposed and relatively noise-free, then you shouldn\u2019t be in this business.\u2019<\/p>\n

Many newbies forget about composition, too. \u2018Make sure you leave enough space around the image for text, so don\u2019t compose too tightly,\u2019 he adds. \u2018And submit vertical and horizontal options to give customers maximum choice.\u2019<\/p>\n

Not your everyday images<\/h3>\n\"AberSun19July2016Kids_km010\" \"JuanGabrielVasquez_HayKM001\"\n

Keith will set up model shoots on location to illustrate those subjects he feels are short of realistic, high-quality stock imagery, such as mental-health abuse and other sensitive topics.<\/p>\n

Regarding model-release forms (MRs), Keith explains there\u2019s no need for MRs when you photograph people in \u2018public\u2019 spaces or for editorial usage: \u2018My basic rule of thumb is: would this person\/these people have a reasonable expectation of privacy in the situation\/place they are in?\u2019 Keith then marks the images in Alamy\u2019s system as lacking\u00a0MRs.<\/p>\n

\u2018If a client wants to use them for commercial purposes, then the onus is on them to be satisfied that the usage isn\u2019t problematic,\u2019 adds Keith. Any \u201cposed\u201d photos (in either the studio or on location) will have a model-release form.\u2019<\/p>\n

\"Keren_Sachs\"The word from Shutterstock:<\/h3>\n

Many of Keith\u2019s points are echoed by Keren Sachs, content director at global stock giant Shutterstock.<\/p>\n

\u2018We have over 90 million pictures, and it tends to be the authentic images that perform well \u2013 real people doing real things,\u2019 she says. \u2018We look for well-composed, well-lit images from photographers with a \u201cpoint of view\u201d that comes through. \u2018There\u2019s also a strong market for images that show real families, capture regional and local flavour, and show people around the world living life. Food images are popular, too, as are our Olympic Games images and people interacting with new technology.<\/p>\n

\u2018Our customers are very diverse: everyone from graphic designers to major advertisers and book publishers. There\u2019s a massive appetite for images in this age of social media, and bigger companies won\u2019t take the risk of grabbing low-res images from Google.\u00a0The companies realise they have to source and license the images properly. So the stock market is still strong for talented photographers.\u2019<\/p>\n

About Keith\"KeithMorris_Aberystwyth\"<\/em><\/h3>\n

Keith Morris has been a freelance photographer for over 30 years and is a stock photographer for Alamy and other libraries. Visit www.artswebwales.com<\/a><\/em><\/p>\n

________________________________________________________________________________________________________<\/p>\n

Family portraits<\/h1>\n\t\t
\n\t\t\t\"Lemon\t\t\t

Lemon Babies, where babies discover citrus fruit is hugely popular<\/p>\n\t\t<\/div>\n\t\t\n

There are a number of professionals, semi-pros and amateurs in the UK selling shots of kids to dewy-eyed parents and relations. So what do you need to know to monetise photography \u2018in the family way\u2019?<\/p>\n

Neil Bremner is a Somerset-based portrait photographer who has built a thriving business from scratch. \u2018I opened my studio in 2013 after planning it all the previous year,\u2019 Neil explains. \u2018I\u2019d worked for Venture, a major professional portrait studio, and did a few other jobs before opening in Glastonbury.\u2019<\/p>\n

Getting his name out there<\/h3>\n

Neil reckons his biggest challenge was getting his name out there. \u2018My business plan took into account the fact that I was in a rural location, so there\u2019d be less footfall than in a city,\u2019 he says. \u2018Social media was a godsend here. I should have been promoting myself on Facebook five or six months before opening.\u2019<\/p>\n

Initially, Neil used social media for promotions and taster deals, but customers soon began talking about his work on Facebook and Twitter. \u2018Local people began to realise that my style was more like that of a \u201ccity\u201d studio, but they didn\u2019t have to travel to Bristol or Bath,\u2019 he adds. Joining a business-networking group was beneficial too: \u2018I joined BNI and in the first year, and BNI referrals accounted for 20% of my income.\u2019<\/p>\n\t\t

\n\t\t\t\"Humour\t\t\t

Humour has become a unique selling point for Neil in a competitive market<\/p>\n\t\t<\/div>\n\t\t\n

Finding one\u2019s niche<\/h3>\n

Besides being well versed in portrait techniques, Neil is also clear about finding a unique selling point (USP). \u2018After about six months \u2028in the business I began exploring composite images as something a bit different from the usual colourful, interactive family portraits,\u2019 he says. I realised that humorous images were popular, and humour kind of became my USP.\u2019<\/p>\n

Another breakthrough was \u2018Lemon Babies\u2019 \u2013 inviting mums and toddlers to the studio and then recording the child\u2019s unwittingly comical reactions to sucking on citrus fruit. \u2018I developed this idea after looking back at a video of my eldest eating raspberries,\u2019 he says. \u2018It worked well for the target market and it became like an open day in the studio for local mums.\u2019<\/p>\n

Even though most of his bookings are for babies and toddler portraits, Neil has successfully diversified into a more \u2018fine-art\u2019 approach aimed at older kids. \u2018There\u2019s definitely still a market for commercial family portrait photography,\u2019 Neil reflects. \u2018If you have a definite style or selling point that puts you a notch above, you can still do well.\u2019<\/p>\n

Neil’s tips for family portrait success:<\/h3>\n

1. \u2018Getting your name out there is crucial. It doesn\u2019t matter if your work is 10 times better than the person down the road \u2013 if they\u2019re better known, they\u2019ll get the business.\u2019 It is also important to start promoting your business early \u2013 months before opening your studio or taking up new projects.<\/p>\n

2. \u2018Networking is really important so other businesses get to know you and spread the word. They usually have families who may want a photographer, too.\u2019 Neil joined BNI, but there are other national groups, and local chambers of commerce may sometimes organise free networking events.<\/p>\n

3. \u2018Social media is incredibly important in this market, but be funny and humorous \u2013 people are turned off by heavy selling. And try different market approaches \u2013 advertising and mail drops didn\u2019t work for me, but experiment. Just don\u2019t chuck too much money away at one thing.\u2019<\/p>\n

About Neil\"Neil-Bremner\"<\/em><\/h3>\n

Neil Bremner is a portrait photographer based in Somerset. He opened his studio in 2013. Visit madeportraits.com<\/a><\/em><\/p>\n

________________________________________________________________________________________________________<\/p>\n

Selling images to the press<\/h1>\n

Selling documentary images to newspapers and magazines is a well-established income stream. But how feasible is it in 2016? Local papers are closing at an alarming rate and the nationals have pole-axed their image-payment rates.<\/p>\n

It\u2019s not all gloom and doom, though. Andrew Fusek Peters has an enviable track record for appearing in the national press, and shares some of his insights.<\/p>\n\t\t

\n\t\t\t\"Images\t\t\t

Images of the night sky as well as astronomical events are popular<\/p>\n\t\t<\/div>\n\t\t\n

How lucrative is it?<\/h3>\n

\u2018Although it\u2019s good to sell mainstream images to national papers, the rate is about \u00a340-\u00a360 per image so you\u2019d struggle to make a living from it,\u2019 he observes. \u2018So selling images is perhaps better seen as a sideline occupation at the moment, rather than a full-time career option. In terms of selling images, what seems to work are pictures that tell a story \u2013 they don\u2019t necessarily need to be technically perfect. My image of a Chinese chef with dragon-shaped flames is a good example. Humorous images work too. For example, my image of a red kite feeding station, with a crow chasing a red kite, told a story and the Metro loved it.\u2019<\/p>\n

Look for the quirky<\/h3>\n\"photos-in-national-papers-cash-my-camera-andrew-fusek-peters-4\"\n\t\t
\n\t\t\t\"You're\t\t\t

You’re unlikely to sell a wildlife shot alone to the papers unless there’s a story behind it, or it’s quirky<\/p>\n\t\t<\/div>\n\t\t\n

Andrew sells a lot of images via the Mercury agency, and reckons agencies will look for quirky images as they tend to get picked up by busy picture editors in the press. However, it\u2019s not a job for the sensitive or thin-skinned. \u2018You also have to learn not to take rejection personally,\u2019 he says. \u2018I took an image of the reflection of the Milky Way in a pool, which in most circumstances I think would have been widely picked up. Unfortunately it came out on the same day as the Chilcot Report, \u2028and the newspapers were only interested in this story.\u2019<\/p>\n

Despite the tough market conditions for a freelance press photographer, Andrew is far from giving up. \u2018I only picked up a camera three years ago \u2013 it\u2019s like a real drug,\u2019 he says. \u2018And who knows? National Geographic might see my images in the paper one day and give me a call!\u2019<\/p>\n

Don\u2019t forget the photo press<\/h3>\n

1. \u2018A good way to make contacts in the photo press is to attend large shows such as The Photography Show.\u2028Take an iPad or tablet as it\u2019s a quick and effective way to show your best images. And then, don\u2019t be afraid to grab some of the key staff on the\u00a0stands.\u2019<\/p>\n

2. \u2018You may not get paid very much, if at all, for appearing in some photo magazines, but it\u2019s useful publicity for raising your profile in the industry. Editors on magazines that might actually pay, are more likely to contact you after seeing your work in print, so get your pictures and your name out there.\u2019<\/p>\n

About Andrew\"andrew-fusek-peters-by-Geoff-Ward-1\"<\/em><\/h3>\n

Andrew Fusek Peters is an author-turned-photographer based in Shropshire. A number of his images have appeared in the national press. Visit www.andrewfusekpeters.com<\/a><\/em><\/p>\n

________________________________________________________________________________________________________<\/p>\n

Selling to galleries<\/h1>\n

Exhibiting is a good way to get your work known, but you need to choose the venues carefully. Try to find a specialist photography gallery, such as The Brighton Gallery in East Sussex, which is a successful venue on the town\u2019s seafront.<\/p>\n\t\t

\n\t\t\t\"Check\t\t\t

Check out your local galleries, then carefully check the print sales terms and conditions<\/p>\n\t\t<\/div>\n\t\t\n

\u2018I get quite a few photographers coming into the gallery asking if we would be interested in showing their work,\u2019 says the gallery\u2019s \u2028owner and founder, Finn Hopson. \u2018Generally, we tend to pick photographs that are a bit different than the norm \u2013 for instance, Brighton Pier has been shot to death, so it needs to be a particularly interesting or unusual image of the pier for it to stand out.\u2019<\/p>\n

Think about costs<\/h3>\n\t\t
\n\t\t\t\"Eye-catching\t\t\t

Eye-catching long-exposure images – ones hard to take on a smartphone – tend to sell well<\/p>\n\t\t<\/div>\n\t\t\n

Before agreeing to work with a gallery or exhibit in a local venue, think carefully about your costs. The Brighton Gallery licenses the image, and takes care of printing, framing and mounting. If the picture sells, the photographer is paid by the gallery. \u2018This works well as we can print and frame their work to match the style of other prints,\u2019 adds Finn. \u2018We get a good deal from framers so I am confident I can do it more cheaply than the photographer. So hopefully it\u2019s less of a risk for photographers, as they don\u2019t have to spend a lot of money printing and framing images that don\u2019t sell; it\u2019s also lower risk for us, because if the image doesn\u2019t sell I can re-use the frame or mount.\u2019<\/p>\n

Never underestimate the cost of printing and framing.<\/p>\n

Picking the right images<\/h3>\n\t\t
\n\t\t\t\"Gallery\t\t\t

Gallery regular Alex Bamford shoots by moonlight, which is a strong selling point<\/p>\n\t\t<\/div>\n\t\t\n

It\u2019s also vital to select those images for display that are going to print well. \u2018Be paranoid about issues that will show up on a print, such as oversharpening haloes and insufficient resolution,\u2019 adds Finn. \u2018You don\u2019t have to take physical prints to show the gallery when you are negotiating, but you need to be confident that they will look good framed. Think about the size you are printing and framing, too. Very large prints will appeal to a smaller market than, say, an A4.\u2019<\/p>\n

Research how much other photographs are selling for (or not selling for) in local galleries. Be realistic about how much you can charge if you are relatively unknown. Finn hasn\u2019t noticed that people will pay more for black & white prints, either, which squashes an old photography myth.<\/p>\n

Finn’s tips for promoting your own exhibition<\/h3>\n

1. Promote the show strongly on social media, but try to find an angle or quirky story rather than go for a hard\u00a0sell.<\/p>\n

2. Distribute a press release for the local newspaper or radio station, as well as photography magazines and websites. These are always after content for their events pages or segments.<\/p>\n

3. Produce flyers for people to take away with them when you meet them; this is a great way to promote your online sales or any courses or workshops you run.<\/p>\n

About Finn\"FinnHopson-2\"<\/em><\/h3>\n

Finn Hopson is a landscape photographer from Brighton. In 2014 he opened the Brighton Photography Gallery. Visit www.finnhopson.com<\/a><\/em><\/p>\n

________________________________________________________________________________________________________<\/p>\n

Running courses and workshops<\/h1>\n

Last but not least, many experienced photographers in highly competitive genres such as landscape and travel photography, run courses and workshops as a way of supplementing their income. Light and Land is the biggest photography workshop and course provider in the UK, and seasoned tutor Phil Malpas shares some insights to help photographers thinking of trying their hand at teaching.<\/p>\n

\u2018You do get different levels [of photographers], so you have to be careful that everyone gets an equal bite of the cherry, not just the beginners,\u2019 he says. \u2018When teaching an experienced photographer, it\u2019s often more about the subtleties of opinion, so it\u2019s a different discussion. We also encourage clients to talk to each other; little groups within the group appear and people make\u00a0friends.\u2019<\/p>\n\t\t

\n\t\t\t\"Students\t\t\t

Students have a right to be demanding, so don’t try and work on your own projects, too<\/p>\n\t\t<\/div>\n\t\t\n

Being different<\/h3>\n

Running courses and workshops is a crowded market, but Phil reckons there is still space for new entrants so long as they offer something different. \u2018There are hundreds of Lake District tours, for example, and Light and Land is at the more expensive end, so we have to make sure ours is the best,\u2019 he adds. \u2018We do hear horror stories of photographers who need to earn some money, organise a workshop and then leave the students stranded while they go off to shoot their own projects!\u2019<\/p>\n

Be ready to work hard<\/h3>\n

Phil points out that running workshops can be very intense and tiring work, as it\u2019s such a big responsibility. \u2018We may not be the most famous photographers on the planet, but we will put every ounce of effort into ensuring the students have a good time \u2013 if they do, they will often come again,\u2019 he says.<\/p>\n

\u2018You sometimes get difficult people signing up, but they\u2019re in the minority. Everyone has paid the same amount of money and we treat everyone equally. As a tour leader I feel I have the right to refuse to travel with a difficult person again, as he or she will upset everyone else.\u2019<\/p>\n\t\t

\n\t\t\t\"You\t\t\t

You also need to be able to teach unusual and creative approaches<\/p>\n\t\t<\/div>\n\t\t\n

Phil’s tips for success with workshops<\/h3>\n

1. \u2018On our workshops, we adopt the approach that we will take some pictures and will use our cameras to demonstrate ideas, approaches and techniques, but we are always available to help when required. On arrival at each location we describe the photographic opportunities that are available. We set a time limit that ensures nobody feels rushed or is left \u201changing about\u201d\u2019<\/p>\n

2. \u2018Intimate knowledge of a location is vital. We believe clients are paying a premium to travel with us, so try to arrange some special events as well. For many people a photography workshop is also a holiday, so all the non-photographic components must be well planned and researched. You must ensure that everyone is properly insured, and plan for the worst.\u2019<\/p>\n

3. \u2018Once the tour is over, stay in touch with clients and encourage them to share their images. It can help with re-bookings or attract new business.\u2019<\/p>\n

About Phil\"Phil-in-Tuscany-P1000711\"<\/em><\/h3>\n

Phil Malpas is a freelance photographer, educator and writer living in Swindon, Wiltshire. Since joining Light and Land in 2002, Phil has become one of their most prolific and well-established tour leaders. Visit www.philmalpas.com<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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