{"id":95832,"date":"2016-09-21T10:47:52","date_gmt":"2016-09-21T09:47:52","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/?p=95832"},"modified":"2016-09-21T11:14:44","modified_gmt":"2016-09-21T10:14:44","slug":"sony-imaging-business-defies-digital-camera-decline","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/sony-imaging-business-defies-digital-camera-decline\/","title":{"rendered":"Sony imaging business defies digital camera decline (interview)"},"content":{"rendered":"

Kimio Maki, senior general manager of Sony\u2019s Digital Imaging Business Group, at Photokina<\/em><\/p>\n

In an exclusive UK interview, Kimio Maki, senior general manager of Sony\u2019s Digital Imaging Business Group, was asked about Sony\u2019s plans over the next two years as the digital imaging market continues to contract.<\/p>\n

In reply, Maki said that while the entry-level market is shrinking, areas such as professional and high-end hobbyist photography are growing.<\/p>\n

\u2018Therefore, it is necessary to create value-added products,\u2019 Maki told Amateur Photographer<\/em> news editor Chris Cheesman at the Photokina show in Cologne, Germany.<\/p>\n

\u2018We are going to focus on high-end camera systems rather than entry models.\u2019<\/p>\n

Asked about the current financial state of Sony\u2019s imaging division \u2013 and whether it\u2019s a good business to be in at the moment \u2013 Maki replied: \u2018It\u2019s getting better. Although the market is declining gradually, our business itself is expanding.\u2019<\/p>\n

Does the recently announced iPhone 7 (with a 12-million-pixel camera claimed to rival DSLRs) present any sort of threat to Sony? \u2018The customer is different,\u2019 said Maki. \u2018The customer who uses a digital SLR or a 7S Mark II may also use an iPhone 7 \u2013 [but] as their mobile phone not as their camera system.\u2019<\/p>\n

Maki added: \u2018Of course, I am using an iPhone, as well as a [Sony] Xperia and a 7S Mark II.\u2019<\/p>\n\"iphone-7-plus-camera\"\n

Maki outlined three key ingredients customers demand from a Sony camera: resolution, sensitivity and speed.<\/p>\n

But to combine all three in one model is \u2018quite difficult\u2019, so Sony must tailor its cameras to suit different customer needs.<\/p>\n

For example, Maki continued, the Alpha 7R II is for photographers seeking high resolution, while the Alpha 7S II is aimed at those customers for whom sensitivity is a priority.<\/p>\n

This week\u2019s Photokina saw Sony commit itself to the A-mount system with the unveiling of the Alpha 99 II.<\/p>\n

Maki confirmed that Sony will continue to create new camera systems for A-mount, telling AP he is confident there is sufficient demand.<\/p>\n

He said most A-mount users hail from Japan and Europe, although he did not know how many exist worldwide.<\/p>\n\t\t

\n\t\t\t\"Sony\t\t\t

Sony A99 II<\/p>\n\t\t<\/div>\n\t\t\n","protected":false},"excerpt":{"rendered":"

Sony\u2019s imaging division is flying in the face of a declining global camera market as its boss tells of business expansion and a need to retain a strategic focus on high-end models. <\/p>\n","protected":false},"author":324,"featured_media":95814,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[216],"product-category":[],"class_list":["post-95832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photo-news","tag-photokina-2016"],"yoast_head":"\nSony imaging business defies digital camera decline (interview) - Amateur Photographer<\/title>\n<meta name=\"description\" content=\"Sony\u2019s imaging division is flying in the face of a declining global camera market as its boss tells of business expansion and a need to retain a strategic focus on high-end models.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/sony-imaging-business-defies-digital-camera-decline\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony imaging business defies digital camera decline (interview)\" \/>\n<meta property=\"og:description\" content=\"Sony\u2019s imaging division is flying in the face of a declining global camera market as its boss tells of business expansion and a need to retain a strategic focus on high-end models.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/sony-imaging-business-defies-digital-camera-decline\/\" \/>\n<meta property=\"og:site_name\" content=\"Amateur Photographer\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/Amateur.photographer.magazine\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-21T09:47:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-09-21T10:14:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/09\/7S3A04812.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"633\" \/>\n\t<meta property=\"og:image:height\" content=\"422\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Megan Graye\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:site\" content=\"@AP_Magazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megan Graye\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/sony-imaging-business-defies-digital-camera-decline\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/sony-imaging-business-defies-digital-camera-decline\/\"},\"author\":{\"name\":\"Megan Graye\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/#\/schema\/person\/09a37c0ec6db00d983eb2045e99ff2f1\"},\"headline\":\"Sony imaging business defies digital camera decline (interview)\",\"datePublished\":\"2016-09-21T09:47:52+00:00\",\"dateModified\":\"2016-09-21T10:14:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/sony-imaging-business-defies-digital-camera-decline\/\"},\"wordCount\":366,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/sony-imaging-business-defies-digital-camera-decline\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/other.kelsey.host\/amateurphotographer\/wp-content\/uploads\/sites\/16\/2016\/09\/7S3A04812.jpg\",\"keywords\":[\"Photokina 2016\"],\"articleSection\":[\"Latest news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/sony-imaging-business-defies-digital-camera-decline\/\",\"url\":\"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/sony-imaging-business-defies-digital-camera-decline\/\",\"name\":\"Sony imaging business defies digital camera decline (interview) - 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