{"id":9835,"date":"2013-04-29T16:14:00","date_gmt":"2013-04-29T15:14:00","guid":{"rendered":"http:\/\/amateurphotographer.co.uk\/uncategorized\/hasselblad-to-cease-production-of-legendary-v-system-cameras-9835"},"modified":"2014-09-02T13:33:18","modified_gmt":"2014-09-02T12:33:18","slug":"hasselblad-to-cease-production-of-legendary-v-system-cameras","status":"publish","type":"post","link":"https:\/\/other.kelsey.host\/amateurphotographer\/latest\/photo-news\/hasselblad-to-cease-production-of-legendary-v-system-cameras\/","title":{"rendered":"Hasselblad to cease production of legendary V System cameras"},"content":{"rendered":"

Hasselblad has just announced that it is to cease production of its 503CW medium-format film camera.<\/p>\n

A press release issued by the Swedish camera manufacturer states: <\/p>\n

The decision, which comes into immediate effect, brings to an end over a half century of evolution of the company’s original camera line.<\/p>\n

Dr. Larry Hansen, Hasselblad Chairman and CEO said: ‘Everything has its place in time. The veteran 503CW combined with an extensive V System range of interchangeable lenses and accessories, was for 17 years the camera of choice for discerning professionals and aspirational amateur photographers.<\/p>\n

‘But there has been a substantial decline in demand for this camera over the past five years or so and the time has now come for us to reluctantly consign the V System to history. In so doing, we would like to thank all fans and customers for both their loyalty and their enthusiasm for our legacy Hasselblad V System.’<\/p>\n

He added: ‘Now of course the focus on medium-format capture is on our H System \u2013 the world’s most advanced camera system. The latest generation cameras represent medium-format capture engineering at its most exemplary and are well-placed to secure and underpin the company’s unrivalled reputation for providing highest image quality and craftsmanship. Additionally, we are focusing on new products for advanced enthusiasts.’<\/p>\n

Hasselblad has confirmed that the last 503CW has rolled off the production line but the company will continue to provide V System accessories while stocks last. Hasselblad V System support will also still be available through current channels. <\/p>\n

MORE TO FOLLOW<\/p>\n","protected":false},"excerpt":{"rendered":"

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